business coach painting contractor

EP:73 Planning for 2020 With Steve Burnett & Scott Lollar


In this episode of the DYB Podcast, Steve Burnett and Scott Lollar sit down and talk about planning for the upcoming year and why you should do it too for your business. From reviewing your vision to performing an honest SWOT Analysis to investing in marketing, there are many ways to move your business forward depending on which stage of development you are currently at.

Some key things that are universal across businesses however are the preference to outsource and automate and to streamline the budgeting process. Improvements in these areas will definitely have an impact on one of the most important key performance indicators of your business: gross profit.



(04:16) “If you say want to triple your business in 5 years, there’s implications for that vision for your 4, 3, 2, and now, right? So we can’t just say we want to be a 3 million dollar business and have 6 painters, right? We know that math doesn’t work so the vision helps bring clarity to all aspects of your business.”

08:44 “And we find people cannot achieve a company that exceeds a million if they’re not willing to delegate and let go because if you’re gonna keep it on your plate, your plate is just not big.”

12:11 “When you grow over a million dollars, we usually see an increase in investment in marketing. DYB is a total advocate of anything but ads to doing things that are organic and free.

But there’s gonna come a point in time when you wanna go from say 900,000 to 1.5 million, you’re going to need to put some gas on that fire. So how are you gonna do that? And you need to do an analysis of your current lead flow.”

17:27 “A budget’s important for several reasons. First of all I want to start at top line revenue. We know from the power of attraction, the science around goals, that to have a goal really activates the brain to achieve it and to get after it.

So if you don’t know how much you need to sell for January, how are you going to hit that target? You need to know the target clearly.”

19:21 “Really start looking at some KPI’s which are some key performance indicators so you know you should be looking at lead to sales ratios. You need to look at backlog. You should be looking at revenue per direct labor hour. Absolutely, gross profit is key here.

We could care less how much money you do in revenue if you’re not putting it in your pocket. So we know that we need gross profit to run our business and to pay ourselves.”

01:55 Review your vision
05:08 Perform a SWOT Analysis
10:36 Create positions & invest in marketing
14:36 What to outsource?
17:20 How to budget?



About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or