When did Noah build the Ark?
Before the flood.
And like Noah, we too will run out of “dry land”, so to speak, this coming fall, if we don’t build our “Ark of leads”.
One way to do that is to Own The First Page of Google, which is step 3 of the DYB System.
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In fact, if you do this right, you won’t experience the drastic drop off that most contractors do.
Instead, you could also float right through this coming winter.
And to help you get started, I’m going to help you with the first of 3 ways to own the first page of Google, and that is by blogging.
Have you thought about blogging and sharing your knowledge on a certain subject, but are not sure on where to start?
Not every blog has to be epic and mind-blowing…
The following will lay out a direction with 5 steps on starting your blog: when to post, what to post, frequency of posts, where to post, and how to get your post noticed.
Here are 5 Tips for Writing Your First Blog:
- What should you post for your first blog?
When writing your blog you want to start with a subject that is different from every other blog out there regarding your expertise in a certain subject matter.
For example, if you were writing a blog on, “How to make cookies” although I love cookies and like the title, a more specific and catching title would be “The 3 Secret Ingredients in Awesome Chocolate Chip Cookies.”
You need to express in writing how you not only know your subject, but are a master at it. You want to pique curiosity with your headline.
You also want this post to be interesting, authoritative, and well researched as to prove you are the authority in the field.
- When and how often should you post on your blog?
When starting to blog, you will want to post them weekly.
However, have some other blogs already in production or already finished, all saved as drafts.
This is so that you are not a one-hit wonder and forgotten.
Do not post multiple blogs at one time as many readers will only read one and move on.
TIP: Save additional blogs for weekly postings. Be consistent!
(Use a notepad or media pad to keep new ideas as you think of them throughout the week.)
- What makes a great blog?
“How to…” blogs and blogs with lists (ex: “Top 3 Paint Sheens”) perform the best.
When writing your blog, you can display expertise in that specific field with a quote from another authority in the field and make sure to provide credit where credit is due.
When you can link to another blog you have written, this will help provide backlinks and make your site more authoritative in Google’s eyes.
- Where should you post your blog?
Blogs can be shared in multiple places:
Publish on your website, of course.
Post your blog on Twitter.
Email your post to all your customers.
If you currently do not have a place to post your blog or are not going to post regularly then you can find and an industry friend who may let you be a guest blogger on their site.
After you have been blogging for some time you can always share an older blog that had a lot of traction, but keep in mind, you should have at least six months of blogging posted.
- How do you get your blog discovered?
After your intriguing title, you will need a good introduction to your blog.
If the beginning few sentences of the blog do not peek the reader’s interests they will not get far before exiting out.
Reach out to an industry partner and ask them to share.
If mentioning a specific item in the blog, reach to that supplier, manufacturer, designer, etc and ask them to share the blog.
I hope this has assisted you on starting your first blog, and you can now start, or continue to build your Ark so that you, too, can float right on through this coming winter.
Questions or comments, just post them below.
52 Blog Post Ideas
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Stay busy through the winter with internet leads, by owning the first page of Google, with these FREE 52 Blog Post Ideas, NOW!
