My wake up call, boy did it wake me up, I’ll tell you about in a second, but first…
I’m Ron Ramsden and I am a DYB coach and I’m also a painting contractor North of Boston Massachusetts.
About two years ago I was driving down the street and noticed they were painting a past customer of mine’s house; a beautiful color really caught my eye.
But then I wondered to myself, where did that customer move to?
Time went on, a couple months after that I ran into that same customer and I struck up a conversation asking them where they moved to.
And they said, “no, we still live in the same house.”
Then they asked me, “what are you doing now?”
And I told them I was still a painting contractor. They said, “oh we didn’t know that, we hired someone else.”
Obviously, they did, they had a beautifully painted house.
…but not from us.
So that was my wakeup call that we needed to start staying in touch with our customers.
I want to share with you two e free and easy ways to stay in touch with your customers, also a third one that will cost you very little.
First: Make a video letting them know you’re still here, maybe you could do something funny, or maybe do a little video of a project you are working on right now.
Put it on YouTube and email it to your customers.
A lot of those customers are going to open that because people love videos.
Second: Pick up the phone. Call all those “A” customers you had.
What’s the worst thing that could happen? They don’t answer the phone, they don’t need your services?
You can leave a voice mail or maybe they pick up the phone and they have a conversation with you.
You just did all that for zero dollars.
Third: This is going to cost you about 30 bucks. Less than a gallon of paint.
You can be in touch with a whole bunch of customers. $10 for stamps, $20 at the dollar store and buy little note cards. On the back of that card say, “sorry we haven’t been in touch, we are here if you need us.”
Put your business card in there. At the front of the envelope, hand label the note card in blue ink and send it on its way.
That is a great way to stay in touch with your customers. Two free and one $30, less that a gallon of paint, a notecard to stay in touch with all of those customers.
They like you, they like doing business with you.
They are eventually going to be needing your services and they want to hear from you.
They want to know that they can pick up a phone and have a painter they can contact.
They don’t want to start finding a new contractor. And you are the same.
You like them as well as working for them; it’s a great way to build a relationship.
Eventually, you are going to need them to call you, you’ll need the business and you want to provide them with your business.
Why let your competitor do it when you can do it yourself.
So keep those three things in mind.
I’m Ron Ramsden and I’m a DYB coach and I’m also a painting contractor North of Boston Massachusetts.
Have a great day!