Networking, Marketing, Sales, Business Coach, Painting Contractor

EP41 Ray Rahni: Computer Engineer from Iran to Successful Painting Company

SUMMARY:

In this episode of DYB, Steve shares the mic with Ray Rahni, Owner & Operator of Paint Track in New York.

Originating from Iran, Ray Rahni moved to the United States in the early 2000’s to attend college in his early 20’s.

While attending college, he would often paint on weekends and through every summer.

After receiving his degree in computer science, however, he quickly realized that he hated working in a cubicle coding all day.

Ray resolved to starting & growing Paint Track into a huge commercial success.

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WHAT YOU’LL LEARN:

-How to establish core values for your company.

-Starting & growing your painting client base organically.

-The importance of developing a company culture.

-The best books Ray has ever read.

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LISTEN HERE:

QUOTES:

“The 8-year war (in Iran) was rough, but it helped build my character.”

“Just because you have a big job, doesn’t mean they’re always profitable.”

“I enjoy helping people feel good about their homes.”

“You need to know how to build a business more than knowing how to sling a brush.”

“I would encourage all painters out there to reach out to other painting companies and contractors. You’d feel like they’re competitors, but they’re really not. We can all learn from each other, and there’s plenty of work out there.”

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HIGHLIGHTS:

[4:15] Where is Ray originally from?

[8:32] Why did Ray start his painting business?

[11:15] How did Ray survive the Great Recession?

[13:14] Where does Ray’s drive come from?

[14:57] What’s the biggest paradigm shift Ray has had?

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Join DYB

Prequalifying Prospects (DYB Free Download)

E Myth Revisited — Michael Gerber

Traction — Gino Wickman

Outliers — Malcolm Gladwell

Trello

T Sheets

CONTACT:

Ray@painttrack.com

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

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Connect with Ray Rahni on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.