Networking, Marketing, Sales, Business Coach, Painting Contractor

EP45 Tom Lopatosky: How to ‘Deliver Every Time’ & Introduce Your Customer to a Solution to Their Problem

SUMMARY:

Today’s guest is Tom Lopatosky, the owner of Lopco Contracting out of Providence, Rhode Island. During college, Tom was presented with the opportunity to run a student painting franchise and grabbed it.

He was 18-years-old at the time and had to find a way to pay for school.

Though Tom encountered many difficulties in his first year, he continued to run the franchise every summer and gained more confidence each time.

Upon graduating with a major in marketing and finance, Tom was faced with making the decision of going to work for someone else or starting a business on his own.

He chose to be an entrepreneur but ended up on a peculiar path which allowed him to both work on his own business and continue running the franchise.

Tom discusses how he came to an agreement with the franchiser that enabled this unique situation, which was heavily influenced by Tom’s strong work ethic and desire to always exceed customer expectation. He also shares tips about networking and how he runs his business day-to-day.

——————-

WHAT YOU’LL LEARN:

  • How Tom found flexibility from the franchise he worked under.
  • How to get the mindset of “deliver every time.”
  • How to overcome nervousness and meet people at networking events.
  • Marketing tactics that are working for Tom.
  • Believing in something and following it through.

——————-

LISTEN HERE:

QUOTES:

“Everybody’s conditioned with ‘you have to go to school’…In the grand scheme of things, I can say it was great for putting a foundation in place…But, I learned a lot more just getting out there and running my business on my own…than anyone would have ever been able to teach me in school.”

“You’ve got to stack the deck. In other words, you need to put the chips so far in your corner that when you ask them something, it’s like they don’t have a choice but to work on something with you.”

“At Business Network International, if you find the right group, it works better than anything else from a networking standpoint because it’s so structured. If you follow their system, you will get business.”

“I love to talk about myself. I’ll talk about myself all day, but I have to discipline myself to stay on the line…Find out everything you can about this person. That’s your goal…You want to get them to talk about themselves as much as possible.”

“If you can, as a business, help your clients out by introducing them to a solution for a problem they have, they’re going to pay you to do it if they have that kind of trust in you. I think that’s a big part of the growth of a business.”

——————-

HIGHLIGHTS:

[02:47] How did Tom get started in painting?

[06:03] What was it like when Tom graduated and decided to start his own business?

[09:58] Where did Tom’s mindset of exceeding expectations and providing a great customer experience come from?

[13:27] How did it go when Tom tried negotiating with the franchiser?

[15:47] What does the mindset of “deliver every time” look like?

[17:28] What was it like for Tom to run a franchise and start his own business at the same time?

[19:10] Has Tom found that he’s had to do a lot of reprogramming to grow his business and himself?

[20:47] Had Tom dove into personal business development early in his entrepreneurial life?

[22:18] How did Tom generate leads when he was starting to break away from the franchise?

[26:37] What does Tom’s business look like today?

[28:17] What is Tom’s system for open networking?

[36:45] What advertising methods are working for Tom?

[39:22] How does Tom find employees?

[42:52] What else is Tom involved in besides the painting business?

[44:48] What is the administration of Tom’s painting business like?

[48:09] Where does Tom’s drive come from?

[53:22] What are some resources that inspire Tom?

[56:31] What final points would Tom like to make?

——————-

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Join DYB

Influence: The Psychology of Persuasion, Revised Edition

Purple Cow: Transform Your Business by Being Remarkable

Endless Referrals

No B.S. Business Success

Magnetic Marketing

How to Win Friends & Influence People

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Gary Vaynerchuk

I Love Marketing

http://www.lopcocontracting.com/

https://www.facebook.com/CheerUPAthletics/

https://www.instagram.com/cheerupathletics/

https://www.youtube.com/channel/UC_TIHhdcLe_z45bMLTcTuzg

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

 ————–

Connect with Tom Lopatosky on Facebook here

Connect with Steve on Facebook here

 ————–

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.