Everyone likes to be a Winner and for some just being in the game is enough of a thrill for them.
Your team is in the hunt for the World Series or on the road to the Super Bowl you keep you eyes and ears glued to the radio, computer or television for any news that is happening.
When the lottery exceeds 100 million dollars it peaks much interest and gives everyone at work something to talk about.
Why not do the same for your own business?
As of January 2017 according to Zephoria Inc 1.79 Billion monthly Facebook users worldwide and you can access everyone of the for FREE.
The real question is “Why would anyone one want to follow you or your business page with all the options on Facebook? The answer is to give them something to want to watch or participate in.
We have found Facebook participation in our site dramatically increases when we participate in running a contest on our business page.
What kind of contest?
Being in the trades profession we are a very visual company with our work we perform. We will take pictures of work being performed and build a contest around the picture.
Examples of contests that have generated participation from our business and targeted audience are:
- Should this house have shutters or not?
- We reached over 10,000 people with this post
- 232 comments and 41 shares
- prize was a $10 gift card
- How many Tubes of caulking will we use?
- We reached over 4,500 people
- 157 comments and 15 shares
- prize was a $10 gift card
- How many gallons on a specific job?
- this was a video walk around asking the question.
- We reached 1184 people
- commented 27 times and shared 3 times
- prize was a $10 gift card
- We asked were would you were are new shirts for a FREE shirt give away?
- We reached 1100 people
- 27 comments and 2 shares
- prize was one of our shirts
Targeting audiences:
How to target an audience?