How to change somebody’s behavior

Bob Burg said “In order to effectively persuade a person to your point of view, you must first be able to *understand their* point of view.

That doesn’t mean you agree with it.

But you understand it.

And that’s where the process *begins*.

To change someone’s behavior, you need to empathetically see things from their point of view and then gracefully show them that another way is in their best interest.

And that’s great leadership. Thanks, Bob!

Dubling your business is easier than most people realize 🙂

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