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DYB Daily : Stop Lowering Your Prices

Stop Lowering Your Prices

Have you ever measured a job,

But before your submitted your proposal, you lowered your price?

We’ve all done it.

Especially in the beginning.

You’re there figuring up your estimate.

And you look at that big number, and you think to yourself

That feels like a lot!”

And so you lower it a bit in hoping you have a better chance of getting the job.

And then here’s what happens.

We lower it and we get the job.

Then at the end of the job, we go

“Shoot, I should have left it alone!”


Every time!

Here’s what to do

Mindshift: Change your belief.

Instead of believing that your price is too high,

decide to believe that it is the exact price that it should be to provide a quality service with a great experience.

Change your belief to:

That’s the value,

that is what it’s worth.

Here’s the key:

It’s vital that you believe it, because if they don’t sense that you believe it,

they’re not going to believe it either.

So whatever you come up with, that is the right number.

Hold fast to it and if you believe that it’s the right price for a quality service with a great experience from the center of your soul

Then they will trust that too.

And you will win more bids.

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