You’ll Never Guess How I Won This Bid…
Guerrilla marketing… thinking outside the box… have you tried this?
I want to share what happened to me, how I landed a job that I never thought I’d get by doing something totally different.
This might spark something in you to look at something different and possibly win a pretty decent job.
I am Ron Ramsden and I am a DYB Coach, also a painting contractor up here in wonderful New England.
Well, how many times have you been walking through hallways, foyers, public areas that just don’t look very nice, they need a nice fresh coat of paint, and you say whoa! I could do this.
I was headed off to my doctor’s appointment, my annual physical, and they have a foyer and there are about 8 offices, so there are two floors with just a bunch of hallways with a large foyer and one elevator that goes up one floor, nothing fancy.
Well, last year, it needed a paint job, I noticed that because that’s what we do. This year when I went back, guess what? Nothing’s ever happened, it still needs a paint job.
So, as I am getting into the office, the office looks nice. I was underway of my physical, I believe it’s a nose practitioner who does them, and we don’t see the doctor unless you are definitely ill or you want to wait 2 years to get an appointment.
I was chatting with her, she is the same nose practitioner who did my physical last year, and we were chatting, and she asked; how is work going?
And I said, work is great, it’s been a good year, business is up, and I said it looks like you could use our services out in that hallway and foyer.
And I kind of said it jokingly, but I meant it, and her response was; it looks terrible out there, we have been asking for this to be done.
I am like, well, why don’t they do it? She said, there’s a retired doctor who owns this, and he is not around.
So, I thought about it as she was performing the rest of the physical. I said, how about if I put a proposal together, and you can forward it to him? And she said, I have a better idea, why don’t I give you his contact information and email, and you forward it to him?
So, the next day I came back, I measured the hallway, I took some quick pictures, I took a picture of the outside of the building, made it really look nice, put it in my estimate program.
And usually I send it from the estimate program, and I didn’t want to be too generic to him. So, I downloaded a copy of it, I put it in an email, on the subject line, I put his address of the building, and I put; Paint Proposal, and that’s all I did.
But then I wrote something, I said I was inside the offices the other day, and I just wanted to provide a painting proposal. I thought I would never hear from it again or a quick email back that says; no, we are all set.
Well, to my surprise, a couple of days later, I had a missed call, I looked at the number, it was his number, and then I received an email back.
He’s a retired doctor, he lives down south someplace. And he said thank you so much, that was on our list of things to do, he had a few questions for it, and he said, what’s our next step of having the work done?
I sent him a couple of references, I requested a deposit, we talked about some colors, it is on the books for next month.
So, this is something that I traded lightly, but I was performing a service that someone didn’t have time to do, it was out of sight, out of mind for him, he knew he had to protect his investment.
When I sent it to him, it wasn’t just something blank, I put some pictures in there so he could relate to it, but it worked out well.
Well, anyways, I would love to hear some of your crazy stories on how you landed some jobs, put them in the subject line, down here, the comments, I’ll answer them. Or else, find me on Facebook, because many of you people do.
I am Ron Ramsden and I am a DYB coach, it’s ron@dybcoach.com. Find me on Facebook, I would love to chat, we can reach out, have a conversation, or even pick up the phone.
I love helping painters remove themselves from the bucket, so they can work on their business, and not in their business.
Hey, happy painting, and have a great day, bye…
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