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Painting contractors are guilty until proven innocent, at least that’s what it feels like sometimes when at your first appointment to give a bid.

Most people check us out online or ask a friend who they’ve used for painting but they still have a suspicion.  They have heard every horror story about contractors ripping people off, overcharging, under delivering, ruining their favorite rose bush and so on, the stories are endless!

How do we legitimize our company and set ourselves apart?

1. Credentials – Show them!  Start with having copies of your license, insurance and bond easily available to show at a moments notice.  It should be straight forward with expiration dates and with a way to “Check it out for yourself” (a phone number to call, the link to your state or county agency to show you are up to date and legitimate).  The DYB System talks about putting these exact items on your website under “Why Us?”.

 

DYB Why Us Credentials

 

2. Testimonials  – Last night I stopped by a job we just finished up for Susan.  She chose us out of 5 people she got estimates from.  Why did she choose us?  I asked her!

Susan replied

“I went to your website and saw all of your video testimonials then saw your reviews online.  You had so many nice things people have said, how could I go wrong choosing you.”

Does your website and online presence show that you do everything you say you do?

Do you have a designated page on your website for Video Testimonials?  Have you started asking for Video testimonials?  The system for creating this yourself is in “The Cafe”  Click here to get the system for $1!

 

Video Testimonial Page

 

3. Company Brand –  Is your branding consistent throughout your business?  Do your employees represent your brand and company well?  Do you have a logo?

I introduced Susan to the crew the first day of the job, I answered her questions and she was comfortable with the crew.  I mentioned to her right before I left that the next day I would have to switch out the crew leader as I needed him to help setup for our Paint it Forward job this Saturday.

What I forgot to do is introduce her to the new crew leader…. and Susan let me know.

Lesson learned, always introduce your lead painters to your clients.  Our branding was all consistent on our van to our t-shirts but it was missing a face, the face of that job on that day… The Crew Leader.

We are now putting together Crew Leader Profiles, our plan is to post them on our website and send the links to our clients before we start the jobs.

 

Setting yourself apart so you stand out as the obvious choice takes much work, would you like help to get there?

 Develop your own brand, learn unique things that will set you apart?

You’ve come to the right place!  Join today for $1   The Cafe has several courses that will help you develop systems to make your business thrive and not to mention the friendships you will create with like minded painting contractors in our very active DYB Facebook group.

 

painting contractor business coach

GET STARTED NOW!

 

 

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.