3 Steps To Prove You Are Everything Your Prospect Wants... | DYB Coach

3 Steps To Prove You Are Everything Your Prospect Wants…

painting contractor business coach, business coach, strategic business coaching, business coaching for growth, business development, mastermind host, internet marketing mastermind alliance, mastermind online, mastermind, internet marketing mastermind, mastermind rules, mastermind network, online mastermind, mastermind coaching, ultimate mastermind, think and grow rich mastermind, masterminds book, host of mastermind, internet mastermind, mastermind meeting, mastermind program, rules for mastermind, mastermind website, a mastermind, mastermind meeting agenda, mastermind think and grow rich, mastermind company, marketing mastermind, entrepreneur mastermind, mastermind entrepreneur, internet masterminds, mastermind topics, mastermind team mastermind friends questions, mastermind agenda, mastermind conference, mastermind people, power of the mastermind, mastermind guide, mastermind ideas, global mastermind, mastermind management, apply for mastermind, mastermind program, mastermind groups online, mastermind group rules, find mastermind groups, find a mastermind group, join a mastermind group, online mastermind group, the mastermind group, creating a mastermind group, think and grow rich mastermind group, mastermind groups for entrepreneurs, entrepreneur mastermind group, join mastermind group, mastermind group think and grow rich, real estate mastermind group, mastermind networking group, mastermind group agenda, mastermind alliance group, starting a mastermind group, mastermind group resources, mastermind study group, mastermind group guidelines, virtual mastermind group, elite mastermind group, professional coaching, professional business coach, professional life coach, professional executive coaching, coach professional, professional coaching organizations, small business coaching, coaching for small business owners, coaching small business, small business coaching tools, small business coaching services, coaching companies, coach companies, executive coaching companies, life coaching companies, business coaching companies, executive coaching company, business coaching company, business plan, business consultant, marketing seminar, marketing a painting company

 

Painting contractors are guilty until proven innocent, at least that’s what it feels like sometimes when at your first appointment to give a bid.

Most people check us out online or ask a friend who they’ve used for painting but they still have a suspicion.  They have heard every horror story about contractors ripping people off, overcharging, under delivering, ruining their favorite rose bush and so on, the stories are endless!

How do we legitimize our company and set ourselves apart?

1. Credentials – Show them!  Start with having copies of your license, insurance and bond easily available to show at a moments notice.  It should be straight forward with expiration dates and with a way to “Check it out for yourself” (a phone number to call, the link to your state or county agency to show you are up to date and legitimate).  The DYB System talks about putting these exact items on your website under “Why Us?”.

 

DYB Why Us Credentials

 

2. Testimonials  – Last night I stopped by a job we just finished up for Susan.  She chose us out of 5 people she got estimates from.  Why did she choose us?  I asked her!

Susan replied

“I went to your website and saw all of your video testimonials then saw your reviews online.  You had so many nice things people have said, how could I go wrong choosing you.”

Does your website and online presence show that you do everything you say you do?

Do you have a designated page on your website for Video Testimonials?  Have you started asking for Video testimonials?  The system for creating this yourself is in “The Cafe”  Click here to get the system for $1!

 

Video Testimonial Page

 

3. Company Brand –  Is your branding consistent throughout your business?  Do your employees represent your brand and company well?  Do you have a logo?

I introduced Susan to the crew the first day of the job, I answered her questions and she was comfortable with the crew.  I mentioned to her right before I left that the next day I would have to switch out the crew leader as I needed him to help setup for our Paint it Forward job this Saturday.

What I forgot to do is introduce her to the new crew leader…. and Susan let me know.

Lesson learned, always introduce your lead painters to your clients.  Our branding was all consistent on our van to our t-shirts but it was missing a face, the face of that job on that day… The Crew Leader.

We are now putting together Crew Leader Profiles, our plan is to post them on our website and send the links to our clients before we start the jobs.

 

Setting yourself apart so you stand out as the obvious choice takes much work, would you like help to get there?

 Develop your own brand, learn unique things that will set you apart?

You’ve come to the right place!  Join today for $1   The Cafe has several courses that will help you develop systems to make your business thrive and not to mention the friendships you will create with like minded painting contractors in our very active DYB Facebook group.

 

painting contractor business coach

GET STARTED NOW!

 

 

About the Author

Owner of ESP Painting, Jeff was coached by Steve for over a year before being certified as a DYB Coach. He continues to operate his successful painting business as well as coaching other painting contractors to DYB their business.