Marketing, Panting Contractor, Business Coach

A few years back I set a goal to get in shape, so I started running and ended up shedding a few pounds.

A couple mile run after dinner every night progressed into signing up for a 5k race and I eventually challenged myself to a 5-mile… then it morphed into a running a marathon.

Well if you’re going to run a marathon you might as well as run it in a new and exciting place and for a cause, because who wants to just run 26.2 miles for nothing.

A trip to Dublin, Ireland for the race and a fundraiser for the Leukemia Foundation completed this marathon.

But that was not the goal, I felt accomplished but I wanted to do something different.

It is all about the journey and the story you have to tell.

After talking during a run with the Pastor of my church and another friend, he mentioned signing up for a run up a mountain.

I am located in New England so why not sign up for the run up the tallest mountain in the Northeast. The Mount Washington Road race, its only 7.6 miles and has only one hill.

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There were only a few catches to this.

  1. You can’t just sign up and run, it is a lottery to get a bib number and they only let 1,000 runners in every year.
  2. Mount Washington has the most extreme weather and has the highest recorded wind speed of 231 mph and during this race, it has snowed with extreme wind and rain. What weather would we be training for?
  3. How can you train for a race you can not replicate? Treadmills just do not cut it. We trained on mountains!
  4. Oh Yes, it is also in the middle of the mountains, a 3-hour ride from home.
  5. Best yet, If you do get a bib number, brave the elements and finish, you have to find your own ride down to the bottom of the mountain.

So I signed up and waited for a chance to do something that would test everything I could imagine and be one of the few that is crazy enough to push my limit.

BINGO, I got a bib number but my two running buddies didn’t, this is now not as fun as I thought but I had a coveted number and I was determined.

The day came, and record-breaking heat was forecasted and as I was standing at the start line I looked up and pointed to a small house I could see at the cloud line and asked the guy next to me, “is that was the finish?”

He said, “No, clouds are covering the summit it is much higher than that.”

What had I gotten myself into…

I only threw up twice due to the heat and my nerves, but I finished. Legs hurt for days and I have a story to tell the rest of my life.

So what does this all prove?

I set a goal that I was not sure I could achieve and pushed myself to achieve it.

Many of us set goals that take little or minimal effort. We set goals like we are writing a grocery list, knowing we will accomplish that task and cross it off with minimal effort.

Others will set goals so far out and unachievable that they wish to accomplish but really deep down that are jotting down dreams on a piece of paper.

To quote Tim Ferriss author of Tools of Titans:

 “I would say that you can have unrealistic goals — according to other people — as long as they are specific, measurable, and you have timelines,”

Here are some goal setting tips:

  • Set a Goal that makes you say WOW!  A Goal that makes you excited as you complete the small steps that bring you closer and closer to that Goal.
  • Write down your goals and share them with others.
  • Make sure they are in the “3P” tense:
    1. Personal
    2. Positive
    3. Present

Ex: I’ve lost 25lbs by October 31st.

Ex: I am closing $100,000 in sales by April 30th.

  • Team up with other individuals who also think big, and have big goals, and become accountability partners.
  • Not every day is going to be a picnic. Sometimes you have to go backward (remember I had to throw up) to eventually go forward.
  • All Goals should be measurable. i.e. you want to lose 25 pounds this year:
    1. That equals roughly 1/2 lb a week.
    2. How many days per week are you going to exercise?
    3. Keep a food log.
  • Place a Time on the goal. 6 months, 1 year, etc. ending each goal with a “by [date]”
    1. I am losing 25 pounds by October 31st

“The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact… those people have goals.” —Seth Godin

What is your goal? I

Close more sales and/or hire more painters?

 

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

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