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Love it or hate it, it is here and everyone is using it. And by everyone, we mean 1.86 billion active users.

 

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Facebook business pages are not only FREE to create and maintain it has become to many people the modern day “yellow pages”.

Take Rob Youness of Great Lakes 1-800-PAINTING for example.

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His company generated just over 1 Million in revenue this year and over $400,000.00 of that revenue was directly from Facebook.

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Listen to the first 10 seconds of this Video Testimonial…


 

 

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Creating a Facebook business page is easy if you follow these 6 steps:

1. Log onto Facebook.

2. On the left column click on the orange icon labeled “Pages”.

 

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3. On the top white header menu click  “Create Page”.

 

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4. Click the first square that says, “Local Business or Place.”

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5. Select “Home Improvement Services”  and then enter your business contact information.

 

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This will then take you through a series of screens to set up your very own, Business Facebook Page!

Here’s the important part…

What you do with it will make all the difference moving forward to becoming the preeminent painting contractor in your target market.

What should you post?

  • Pictures are more meaningful than just text alone.
  • Original video will catch your viewer’s eye more than pictures.
  • Original content is unique to your page and more interesting.
  • It is ok to share something on your page as long as it gives value to your customers and business network.

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When should you post?

  • Post often, but do not overwhelm your audience with posts. 4 times a day, or about every 4 hours is ideal.
  • The most important thing to remember is to be consistent with your posting. (scheduling posts ahead of time is easy and will keep you consistent).
  • Visit your business Facebook Page and click “insights tab” on the top menu of the page.

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  • Then click on”Posts” on the left of your page as this will display each day of the week and the attendance on your page at different times.

 

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  • You will notice a difference in attendance for each day compared to the total number of Facebook likes that you have on your page as this is due to not everyone being online at any one time.

 

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  • After you have analyzed when most of your audience is online, this would be the time to Publish content on a regular basis.  Please note that the analytics on this page is a week to week snapshot and will change as time goes on.
  • Remember to post additional posts during other times as well, but attempt to post your most valuable items on your peak viewership times.

Scheduling a post:

This option is helpful as one visit to your page at any time will allow you to schedule multiple posts in advance to target your unique audience.

  • When you are ready to post content to your page there is a tab next to the publish tab that is a drop down to schedule your posting for the future.

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Here are just a few Facebook post ideas that generate major traction and engagement:

  • GO LIVE: this is real-time videos streamed live to Facebook
  • Hold your own contest on your business page.
  • Unique picture/video posts

Following these steps and with the others in the DYB System, will help you to become or remain the preeminent painting company in your target market!

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

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