painting contractor business coach

DYB Podcast EP86 How to Dominate Your Target Market WITHOUT Paying for Advertising OR LEADS

SUMMARY:

Paying for leads is a racket.

You can dominate your target market WITHOUT paying for leads or advertising.

Not only CAN you, your community will be THANKING you after you implement these strategies.

 

In this 2 part series, you will learn what to do AND hear many examples of the RESULTS from those who have implemented these strategies.

 

Part 1 today, will cover the first 5 of 11 community building, lead generating, time tested strategies for you to learn how to dominate your target marketing WITHOUT paying for advertising or leads.

*Each of these strategies is discussed in the DYB Community Facebook Group. There are also courses with checklists and step by step instructions on how to go about implementing these amazing strategies for DYB Members in the DYB Cafe.

Let’s do this!

WHAT YOU’LL LEARN:

  • The psychology behind WHY these strategies works
  • The 2 rules to making each strategy work
  • Details on how to implement the strategies for becoming a lead generating machine, WITHOUT paying for advertising or leads
  • Case studies on contractors who implemented the strategies
  • Convincing details and steps to gain trust, build momentum, and grow your business while having fun with your community
  • The first 5 strategies: REMARKable Presentations, Young Entrepreneur Scholarships, Community Spotlights, Paintball Charity Tournaments, & Video Testimonials (Part 2: Strategies 6-11 )

LISTEN HERE:

QUOTES:

01:24 Imagine what it would feel like to have high quality leads constantly coming in and closing sales with, with almost no pressure at all. And you don’t need to really study any sales techniques. And that’s kinda what I meant about my book and how to double your business without making a sale is you do all this–if you implement this stuff and you try these ideas that worked very, very well for us,  you don’t have to worry so much about the sales strategy, sales techniques, and imagine that your community loves you for this.

I mean so much that, you’re featured in the paper times. You are given awards. So you have a community awards, you’re given Business of the Month Award and awards from the paper, from the magazines. And then you win Business of the Year. Imagine this because this is what happened for us.

06:30 After we won Business of the Year, he (Joe) had come up to me to congratulate my wife April and I that night.

And he says, “You know, congratulations, you guys,” he says, “I’m so happy for you.”He says, “You know, something I find interesting–everybody knows you, but I’ve never seen you advertise.” Well, here’s why.

29:36 Our team loved this stuff. They love the paintball charity. They got in. They got to have fun. We even created a group chat, between all the teams, so they could talk smack to each other, you know, about how they’re going to beat each other.

So when it came to a tournament, right, but at the end, everybody wins and everybody loves it. And again, and your name just gets spread and spread and spread in good favor–in the paper. What would a half page ad cost? Right. If you ran an ad, what would it cost? So there’s the upfront cost and a half page ad, but not just that, how much does it really cost? Because we ignore advertisements, we ignore ads, right?

So if that would have been a great big ad about our business, everybody would have ignored it and went straight to the article or the stories.

HIGHLIGHTS

07:06 Two RULES for the right mindset for success

10:35 FIRST Strategy: REMARKable Presentations

21:25 Others implementing REMARKable Presentations

23:27 SECOND Strategy: Young Entrepreneur Scholarships

25:22 THIRD Strategy: Community Spotlights

28:15 FOURTH Strategy: Paintball Charity Tournaments

30:22 FIFTH Strategy: Video Testimonials

 

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

DYB Community (complimentary for members only)

 

ADDITIONAL FREE RESOURCES:

Finding Your Target Market (3 P’s Exercise)

 

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

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