Networking, Marketing, Sales, Business Coach

EP14: Lisa Moon the Faux Painter Marries Paper Hanger and Together They Build the Successful Paper Moon Painting

SUMMARY: 

In this episode of DYB, Steve interviews Lisa Moon,
Co-Owner of Paper Moon Painting based in San Antonio & Austin, Texas.
Owned and Operated by a Husband & Wife Team,
Paper Moon’s story begins humbly, running exclusively by subcontractors out of the Moon family’s home.
Over the last six years, Paper Moon Painting has grown to an award-winning $Million+ company, providing a high-quality painting service that exclusively serves family homes in upper-class neighborhoods.
Enjoy this conversation as Lisa dives into her methods for acquiring leads, opening a satellite location in a new town, and maintaining a company culture as they grow.

WHAT YOU’LL LEARN: 

-Lisa’s methods for ringing up business immediately in a new location
-Paper Moon’s experience with opening a satellite location in a new city, and what they’d do differently
-The importance of Culture in growing a painting company sustainably

LISTEN HERE: 

QUOTES: 

“We’re a systems company that delivers painting projects.”
“Trust and Delegate.”
“Change takes time. Be patient and trust everything will be better in the end.”
“Culture eats strategy for breakfast.”
“We have work, we need guys. But then we realized we want to keep the culture strong. We don’t want C Players who will keep us down.”

HIGHLIGHTS: 

[1:59] How did Paper Moon get started?
[10:05] What has Lisa’s experience been hiring Hispanic workers?
[20:58] What did Lisa learn from opening a satellite location, and what would she do differently?
[32:36] What change made the biggest difference in Lisa’s Business?
[36:47] What part does culture play in Lisa’s company?

LINKS & RESOURCES MENTIONED IN THIS EPISODE: 

ADDITIONAL FREE RESOURCES: 

Join DYB

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

 

Connect with Lisa on Facebook here

Connect with Steve on Facebook here

 

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.