Networking, Marketing, Sales, Business Coach

EP14: Lisa Moon the Faux Painter Marries Paper Hanger and Together They Build the Successful Paper Moon Painting


In this episode of DYB, Steve interviews Lisa Moon,
Co-Owner of Paper Moon Painting based in San Antonio & Austin, Texas.
Owned and Operated by a Husband & Wife Team,
Paper Moon’s story begins humbly, running exclusively by subcontractors out of the Moon family’s home.
Over the last six years, Paper Moon Painting has grown to an award-winning $Million+ company, providing a high-quality painting service that exclusively serves family homes in upper-class neighborhoods.
Enjoy this conversation as Lisa dives into her methods for acquiring leads, opening a satellite location in a new town, and maintaining a company culture as they grow.


-Lisa’s methods for ringing up business immediately in a new location
-Paper Moon’s experience with opening a satellite location in a new city, and what they’d do differently
-The importance of Culture in growing a painting company sustainably



“We’re a systems company that delivers painting projects.”
“Trust and Delegate.”
“Change takes time. Be patient and trust everything will be better in the end.”
“Culture eats strategy for breakfast.”
“We have work, we need guys. But then we realized we want to keep the culture strong. We don’t want C Players who will keep us down.”


[1:59] How did Paper Moon get started?
[10:05] What has Lisa’s experience been hiring Hispanic workers?
[20:58] What did Lisa learn from opening a satellite location, and what would she do differently?
[32:36] What change made the biggest difference in Lisa’s Business?
[36:47] What part does culture play in Lisa’s company?



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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or