Networking, Marketing, Sales, Business Coach

EP20: Justin & Aaron Flora How Two Brothers Are Crushing It In Indianapolis

SUMMARY:

In this episode of DYB Podcast, Steve interviews Justin and Aaron Flora, owner/operator of Flora Brothers Painting of Indianapolis.

Justin and Aaron are brothers who started their company during college and haven’t stopped since. Today, they have grown their business to encompass all things exterior. For Justin and Aaron, the heart of their business is in their clients, always ensuring satisfaction regardless of how big or small the job.

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WHAT YOU’LL LEARN:

-What it’s like running a company with a fellow family member
-How to keep a company culture strong – even with subcontractors
-The techniques Justin & Aaron use to go the extra mile for clients

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LISTEN HERE:

QUOTES:

“We feel like we’ve done very well with the stuff that we have. We have a really good core of guys. Our culture is strong.”

“From the time we met, we needed organization. […] That was a big shift for us.”

“We take lots of pictures. We make notes. We bring things to a potential client’s attention that they had no idea about.”

“We know where we need to be profitable.”

“Surround yourself with good people. Surround yourself with winners. Surround yourself with people that are persistent and have that ‘go get em’ mentality.”

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HIGHLIGHTS:

[07:34] How brothers, Justin and Aaron, decided to start and navigate a business together

[18:57] The first year of Flora Brothers Painting

[22:52] Why Justin and Aaron use subcontractors over employees and how they keep up the culture

[31:40] What customer service looks like and how to exceed the expectations of clients

[42:23] How organizational systems and technology help keep the business moving forward

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Flora Brothers Painting

Basecamp 3

PEP Paint Estimating Program

GroupMe

QuickBooks

DYB App

ADDITIONAL FREE RESOURCES:

Join DYB

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

Connect with Justin and Aaron Flora on Facebook

Connect with Steve on Facebook here

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.