Networking, Marketing, Sales, Business Coach

EP20: Justin & Aaron Flora How Two Brothers Are Crushing It In Indianapolis


In this episode of DYB Podcast, Steve interviews Justin and Aaron Flora, owner/operator of Flora Brothers Painting of Indianapolis.

Justin and Aaron are brothers who started their company during college and haven’t stopped since. Today, they have grown their business to encompass all things exterior. For Justin and Aaron, the heart of their business is in their clients, always ensuring satisfaction regardless of how big or small the job.



-What it’s like running a company with a fellow family member
-How to keep a company culture strong – even with subcontractors
-The techniques Justin & Aaron use to go the extra mile for clients




“We feel like we’ve done very well with the stuff that we have. We have a really good core of guys. Our culture is strong.”

“From the time we met, we needed organization. […] That was a big shift for us.”

“We take lots of pictures. We make notes. We bring things to a potential client’s attention that they had no idea about.”

“We know where we need to be profitable.”

“Surround yourself with good people. Surround yourself with winners. Surround yourself with people that are persistent and have that ‘go get em’ mentality.”



[07:34] How brothers, Justin and Aaron, decided to start and navigate a business together

[18:57] The first year of Flora Brothers Painting

[22:52] Why Justin and Aaron use subcontractors over employees and how they keep up the culture

[31:40] What customer service looks like and how to exceed the expectations of clients

[42:23] How organizational systems and technology help keep the business moving forward


Flora Brothers Painting

Basecamp 3

PEP Paint Estimating Program





Join DYB

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11 Interview Questions PDF

9 Ways To Get HOA Work PDF

Connect with Justin and Aaron Flora on Facebook

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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or