Networking, Marketing, Sales, Business Coach

EP22 Aaron Steininger: From Retail to a Thriving Columbus Ohio Painting Business

 

SUMMARY:

In this episode of DYB Podcast, Steve interviews Aaron Steininger of Sunlight Housepainting.

Housepainting wasn’t always on Aaron’s radar for a career path, but one unexpected moment while working in retail changed his course. Today, Aaron knows what his customers need, and it’s care. Aaron gives us some of the most useful information on just how to generate leads, give customers our undivided attention, and create business relationships that will last for years and years.

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WHAT YOU’LL LEARN:

-Why creating a personal connection with others goes a long way
-How to turn bad situations into the driving force behind your business
-Making your customers feel comfortable with you and your business

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LISTEN HERE:

QUOTES:

“Try and connect with them outside of what you’re trying to sell them.”

“I was hesitant to change for a long time. […] We’ve come a long way.”

“I was hungry. I could not wait to learn how to do sales.”

“I kind of got the feeling of ‘I want to go a different direction,’ but I wanted to stay in painting.”

“I try to talk to people. I want them to know I’m interested in what project they might have.”

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HIGHLIGHTS:

[03:06] How Aaron went from working in women’s retail to taking his first step into painting

[17:33] How to boost sales and raise your customer service by connecting with your clients on a personal level

[27:27] The day Aaron got fired that pushed him to start his own painting company

[37:35] Aaron’s surprise of being sued over a non compete during his first year in business

[45:14] The different ways Aaron generated leads for his business

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Tsheets

GroupMe

Basecamp 2

Google Suite

DYB App

[BOOKS]

The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg

The Go-Giver Leader: A Little Story About What Matters Most in Business by Bob Burg

Summary: The 10X Rule: The Only Difference Between Success and Failure  

Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

The Compound Effect by Darren Hardy

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ADDITIONAL FREE RESOURCES:

Join DYB

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

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Connect with Aaron Steininger on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.