Networking, Marketing, Sales, Business Coach

EP22 Aaron Steininger: From Retail to a Thriving Columbus Ohio Painting Business



In this episode of DYB Podcast, Steve interviews Aaron Steininger of Sunlight Housepainting.

Housepainting wasn’t always on Aaron’s radar for a career path, but one unexpected moment while working in retail changed his course. Today, Aaron knows what his customers need, and it’s care. Aaron gives us some of the most useful information on just how to generate leads, give customers our undivided attention, and create business relationships that will last for years and years.



-Why creating a personal connection with others goes a long way
-How to turn bad situations into the driving force behind your business
-Making your customers feel comfortable with you and your business




“Try and connect with them outside of what you’re trying to sell them.”

“I was hesitant to change for a long time. […] We’ve come a long way.”

“I was hungry. I could not wait to learn how to do sales.”

“I kind of got the feeling of ‘I want to go a different direction,’ but I wanted to stay in painting.”

“I try to talk to people. I want them to know I’m interested in what project they might have.”



[03:06] How Aaron went from working in women’s retail to taking his first step into painting

[17:33] How to boost sales and raise your customer service by connecting with your clients on a personal level

[27:27] The day Aaron got fired that pushed him to start his own painting company

[37:35] Aaron’s surprise of being sued over a non compete during his first year in business

[45:14] The different ways Aaron generated leads for his business





Basecamp 2

Google Suite



The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg

The Go-Giver Leader: A Little Story About What Matters Most in Business by Bob Burg

Summary: The 10X Rule: The Only Difference Between Success and Failure  

Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

The Compound Effect by Darren Hardy



Join DYB

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF


Connect with Aaron Steininger on Facebook here

Connect with Steve on Facebook here


Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or