Networking, Marketing, Sales, Business Coach

EP23 Bill Carlson: How to Build a Trustworthy Team To Get You Past $1M, Profitably

SUMMARY:

In this episode of DYB Podcast, Steve interviews Bill Carlson, owner of Brush and Roll Painting.

Bill has figured out how to run his business through mostly trial and error, and today he’s sharing this invaluable information with us.

After a certain spiritual spark in the early 2000s, Bill has been running his business with the help he can provide others in mind.

Bill talks about how he approaches each business relationship, how he chooses only the best team members, and the importance of knowing where you stand with your numbers.

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WHAT YOU’LL LEARN:

-What to look for when building a trustworthy team
-The value of your work and how to make other recognize the worth of your work
-Why you need to know your numbers all of the time

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LISTEN HERE:

QUOTES:

“The beauty is, all my eggs are not in one basket. If we have an issue with one customer, it’s one customer.”

“We know what our customer looks like; that’s the big thing.”

“I’m not letting him tell me my price is too high. I’m explaining to him the value we’re going to give him.”

“You follow-up until either they’re dead of we’re dead. Follow up. Follow up. Follow up.”

“A big process is, you have to know your numbers.”

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HIGHLIGHTS:

[03:43] The spiritual revelation Bill had about the service he can provide for others through his business

[11:29] Bill’s experience growing a good team with the help of humility

[20:35] The big changes Bill was forced to make to allow his business more profitable

[25:12] How Bill uses the value he can provide to sell his higher priced services

[40:20] The tools Bill utilizes to help manage his business

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

[TECH]

Basecamp 2

QuickBooks

GroupMe

PipelineDeals

Google Suite

Evernote

Estimate Rocket

[BOOKS]

Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide by Darren Hardy

Insane Productivity Course

The Compound Effect by Darren Hardy

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Secrets of Closing the Sale by Zig Ziglar

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ADDITIONAL FREE RESOURCES:

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

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Connect with Bill Carlson on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.