Networking, Marketing, Sales, Business Coach, bob burg

EP25 Bob Burg The Go-Giver Influencer: A Little Story About a Most Persuasive Idea

SUMMARY:

In this episode of DYB, Steve gets the opportunity to talk with Bob Burg; Personal Friend and Coauthor of The Go-Giver series of business books.

Bob tackles the paradoxical advice that to get what you want in life, it will depend on giving to others.

His new book, “The Go-Giver Influencer” expands on this subject by teaching how to ethically influence others positively.

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WHAT YOU’LL LEARN:

-How to Master Your Own Emotions

-How to Actually Step Into Someone Else’s Shoes

-How to Reframe Another Person’s Emotional State

-How to Communicate with Tact & Empathy

-How to Let Go of All Attachment to Having to be Right.

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LISTEN HERE:

QUOTES:

“Great Influence is About Attraction, Not Push.”

“Positive Persuasion is a matter of tapping into what matters to the other person.”

“By All Means, Take your emotions along for the ride. But make sure you are driving the car.

“Tact is the Language of Strength”

“Everyone seeks happiness. That is the motivating factor of all people.”

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HIGHLIGHTS:

[2:46] What is Influence?

[5:38] What’s the difference between Persuasion and Manipulation?

[7:38] What are the 5 Secrets of Genuine Influence?

[26:36] What’s the One Sentence Guaranteed to Prevent Misunderstanding?

[30:11] How do some rude people seem to thrive?

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Join DYB

The Go Giver – Bob Burg

The Go Giver Leader – Bob Burg

The Go Giver Influencer – Bob Burg

Art of War – Sun Tzu

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

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Connect with Bob Burg on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.