Networking, Marketing, Sales, Business Coach, bob burg

EP25 Bob Burg The Go-Giver Influencer: A Little Story About a Most Persuasive Idea


In this episode of DYB, Steve gets the opportunity to talk with Bob Burg; Personal Friend and Coauthor of The Go-Giver series of business books.

Bob tackles the paradoxical advice that to get what you want in life, it will depend on giving to others.

His new book, “The Go-Giver Influencer” expands on this subject by teaching how to ethically influence others positively.



-How to Master Your Own Emotions

-How to Actually Step Into Someone Else’s Shoes

-How to Reframe Another Person’s Emotional State

-How to Communicate with Tact & Empathy

-How to Let Go of All Attachment to Having to be Right.




“Great Influence is About Attraction, Not Push.”

“Positive Persuasion is a matter of tapping into what matters to the other person.”

“By All Means, Take your emotions along for the ride. But make sure you are driving the car.

“Tact is the Language of Strength”

“Everyone seeks happiness. That is the motivating factor of all people.”



[2:46] What is Influence?

[5:38] What’s the difference between Persuasion and Manipulation?

[7:38] What are the 5 Secrets of Genuine Influence?

[26:36] What’s the One Sentence Guaranteed to Prevent Misunderstanding?

[30:11] How do some rude people seem to thrive?



Join DYB

The Go Giver – Bob Burg

The Go Giver Leader – Bob Burg

The Go Giver Influencer – Bob Burg

Art of War – Sun Tzu


Schedule Your Free Strategy Call With Steve

DYB System PDF

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52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF


Connect with Bob Burg on Facebook here

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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or