Networking, Marketing, Sales, Business Coach

EP28 Annie Newton: How to Succeed in Business & Life

SUMMARY:

In this episode of DYB Podcast, Steve interviews Annie Newton, owner and operator of Four Seasons Color.

Annie started her business with her brother at her side.

Annie’s attitude toward her business is always family oriented as she aims to give her employees the helping hand they need to move up.

She has been able to overcome some of life’s toughest curveballs and turn her life lessons into teachings that lead Four Seasons Color to success.

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WHAT YOU’LL LEARN:

-Why you need to find and utilize the strength of your employees

-How to learn from your business and use those lessons in your everyday life

-How to create a space for meaningful work in your business

-The different types of technology that Four Seasons Color utilizes

-The ways Annie taught herself to push through and how that benefited her business

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LISTEN HERE:

QUOTES:

“I think to become healthier, we needed to be less in those roles and a lot more in coaching. We needed to be really clear and up front. ‘Where is our target? How are we going to get there? What is it we want?”

“We had no backup plans. It’s just how we were rolling.”

“We need to demand the personal side of life to serve us in business and vice versa.”

“When I leave the house, I’m crystal clear about why I’m leaving. […] It’s to go make a profit.”

“If we speak of opportunity, we speak of coaching.”

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HIGHLIGHTS:

[05:21] The combination of a good sibling relationship and a thirst for a better way to do things that created Four Seasons Color

[14:33] The traumas in life that changed Annie’s way of thinking, creating a culture of honor

[17:41] Seeing the difference between good and great

[23:42] Accentuating family in the culture of Four Seasons Color

[32:51] The technology behind Four Seasons Color

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Work the System: The Simple Mechanics of Making More and Working Less

Virtual Freedom: How to Work with Virtual Staff to Buy More Time

Boundaries: When to Say Yes, How to Say No to Take Control of Your Life

The One Minute Manager

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

Team of Teams: New Rules of Engagement for a Complex World

H3 Leadership: Be Humble. Stay Hungry. Always Hustle.

The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues

The Five Dysfunctions of a Team

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

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Connect with Annie on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.