Networking, Marketing, Sales, Business Coach

EP30 Rich Groark: How to Implement Tech, Methodology, & a Culture of Respect to Grow Your Painting Business Beyond $1 Million Dollars

SUMMARY:

In this episode of DYB Podcast, Steve interviews Rich Groark, owner, and operator of 360 Painting of North Georgia.

Rich’s business started out on the wrong foot, but he was and is always learning from the mistakes he makes.

Today, he has implemented technology, methodology, and a culture of respect in his business to create an environment where everyone thrives.

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WHAT YOU’LL LEARN:

-How you can stay focused on the backend of the business while your employees do the labor

-The give and take of romantic relationships in business

-How to assess who you hire during the hiring process

-How to push culture forward

-Selling without being a “salesy” person

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LISTEN HERE:

QUOTES:

“I knew I could do better than what was provided. That’s why I started.”

“I needed to know the business to know what questions to ask.”

“Culture is respect for everybody.”

“The biggest thing that pushed culture forward is showing respect for others.”

“I ask them what their needs are rather than telling them how I’m going to paint their house.”

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HIGHLIGHTS:

[03:59] How Rich got started in painting and the slump of the first two years

[08:53] The collaboration of Rich and his wife, Peggy, within their business

[11:39] How rich hires and why he tries to get outside input when hiring his employees

[16:45] The paradigm shift that has gotten Rich where he is today

[18:45] Why culture makes a big difference in every company

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Join DYB

[SERVICE]

Career Plug

[APPS]

PEPmoney
Basecamp
Google Notes

[EMAIL/WEBSITES]

Connect with Rich on Linkedin
Contact Rich

[BOOKS]

Who Moved My Cheese? by  Spencer Johnson

Eat the Frog by Brian Tracy
The Compound Effect by Darren Hardy

The Art of Closing the Sale by Brian Tracy
The Lost Art of Listening by Michael P. Nichols

ADDITIONAL FREE RESOURCES:

Schedule Your FREE Strategy Call With Steve

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Connect with Rich Groark on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.