Networking, Marketing, Sales, Business Coach

EP30 Rich Groark: How to Implement Tech, Methodology, & a Culture of Respect to Grow Your Painting Business Beyond $1 Million Dollars


In this episode of DYB Podcast, Steve interviews Rich Groark, owner, and operator of 360 Painting of North Georgia.

Rich’s business started out on the wrong foot, but he was and is always learning from the mistakes he makes.

Today, he has implemented technology, methodology, and a culture of respect in his business to create an environment where everyone thrives.



-How you can stay focused on the backend of the business while your employees do the labor

-The give and take of romantic relationships in business

-How to assess who you hire during the hiring process

-How to push culture forward

-Selling without being a “salesy” person




“I knew I could do better than what was provided. That’s why I started.”

“I needed to know the business to know what questions to ask.”

“Culture is respect for everybody.”

“The biggest thing that pushed culture forward is showing respect for others.”

“I ask them what their needs are rather than telling them how I’m going to paint their house.”



[03:59] How Rich got started in painting and the slump of the first two years

[08:53] The collaboration of Rich and his wife, Peggy, within their business

[11:39] How rich hires and why he tries to get outside input when hiring his employees

[16:45] The paradigm shift that has gotten Rich where he is today

[18:45] Why culture makes a big difference in every company



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Contact Rich


Who Moved My Cheese? by  Spencer Johnson

Eat the Frog by Brian Tracy
The Compound Effect by Darren Hardy

The Art of Closing the Sale by Brian Tracy
The Lost Art of Listening by Michael P. Nichols


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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or