Networking, Marketing, Sales, Business Coach

EP65: Nick Cuttonaro, CEO of The Link Builders Discusses The Importance of Online Presence and Branding

SUMMARY:

In this episode of the DYB podcast, Greg brings in Nick Cuttonaro of Link Builders, a firm that works with companies to control and improve their brand narrative. Nick talks about the Link Builders, how it started as an SEO company, and how it eventually transitioned to brand reputation management as its niche.

Nick tackles the importance of online presence, branding, and what is actually visible about a company in social media outlets. He gives some advice on how to take care of online reputation, especially in this world of likes, dislikes, and reviews. Nick also highlights the do’s and don’ts of social media management and gives pointers on how to properly execute a press release.

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WHAT YOU’LL LEARN:

The importance of online presence
The ins and outs of Link Building
Branding and brand reputation
The do’s and don’ts of social media management
How to Properly execute a Press release.

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LISTEN HERE:

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QUOTES:

“Google your name. What is discovered? Like is there great content? Is there no content? And do that for your brand name as well. I think you’d be surprised…”

“It all revolves around controlling what someone would see on search in social media.”

“Look at the top competitor and your market because, in most instances, a top competitor is doing all they can to be as competitive as possible.”

“You need friends in media because you’re not paying for a press release and so there’s got to be a ‘what’s in it’ for the media company.”

“Most businesses and most business owners are wired this way— they’re wired to give but the hardest thing is articulating what you’re doing to the media or even getting a press release because no one wants to brag or boast.”

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HIGHLIGHTS:

2:38 What is link-building?

5:57 Nick talks about his firm’s services

7:54 Pointers on online presence and brand reputation

16:46 Greg and Nick talk about paid review services

26:13 How press releases work

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Join DYB

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ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

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Connect with Nick Cuttonaro on Facebook here

Connect with Greg Miller on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.