Networking, Marketing, Sales, Business Coach

EP65: Nick Cuttonaro, CEO of The Link Builders Discusses The Importance of Online Presence and Branding


In this episode of the DYB podcast, Greg brings in Nick Cuttonaro of Link Builders, a firm that works with companies to control and improve their brand narrative. Nick talks about the Link Builders, how it started as an SEO company, and how it eventually transitioned to brand reputation management as its niche.

Nick tackles the importance of online presence, branding, and what is actually visible about a company in social media outlets. He gives some advice on how to take care of online reputation, especially in this world of likes, dislikes, and reviews. Nick also highlights the do’s and don’ts of social media management and gives pointers on how to properly execute a press release.



  • The importance of online presence
  • The ins and outs of Link Building
  • Branding and brand reputation
  • The do’s and don’ts of social media management
  • How to Properly execute a Press release.





“Google your name. What is discovered? Like is there great content? Is there no content? And do that for your brand name as well. I think you’d be surprised…”

“It all revolves around controlling what someone would see on search in social media.”

“Look at the top competitor and your market because, in most instances, a top competitor is doing all they can to be as competitive as possible.”

“You need friends in media because you’re not paying for a press release and so there’s got to be a ‘what’s in it’ for the media company.”

“Most businesses and most business owners are wired this way— they’re wired to give but the hardest thing is articulating what you’re doing to the media or even getting a press release because no one wants to brag or boast.”



2:38 What is link-building?

5:57 Nick talks about his firm’s services

7:54 Pointers on online presence and brand reputation

16:46 Greg and Nick talk about paid review services

26:13 How press releases work



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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or