Everyone likes to be a Winner and for some just being in the game is enough of a thrill for them.

Your team is in the hunt for the World Series or on the road to the Super Bowl you keep you eyes and ears glued to the radio, computer or television for any news that is happening.

When the lottery exceeds 100 million dollars it peaks much interest and gives everyone at work something to talk about.

Why not do the same for your own business?

As of January 2017 according to Zephoria Inc 1.79 Billion monthly Facebook users worldwide and you can access everyone of the for FREE.

The real question is “Why would anyone one want to follow you or your business page with all the options on Facebook?  The answer is to give them something to want to watch or participate in.

We have found Facebook participation in our site dramatically increases when we participate in running a contest on our business page.

What kind of contest?

Being in the trades profession we are a very visual company with our work we perform.  We will take pictures of work being performed and build a contest around the picture.

Examples of contests that have generated participation from our business and targeted audience are:

  • Should this house have shutters or not?
    • We reached over 10,000 people with this post
    • 232 comments and 41 shares
    • prize was a $10 gift card
  • How many Tubes of caulking will we use?
    • We reached over 4,500 people
    • 157 comments and 15 shares
    • prize was a $10 gift card
  • How many gallons on a specific job?
    • this was a video walk around asking the question.
    • We reached 1184 people
    • commented 27 times and shared 3 times
    • prize was a $10 gift card
  • We asked were would you were are new shirts for a FREE shirt give away?
    • We reached 1100 people
    • 27 comments and 2 shares
    • prize was one of our shirts

Targeting audiences:

How to target an audience?

 

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.