Hi, Ron here, from DYB Coach, I’m also painting contractor up here in Northern Massachusetts.
Why do I have Chewbacca’s mask on?
Well, a lot of you might have remembered a while back; Chewbacca mom, and that’s what I want to talk about…
Not Chewbacca mom, but I want to talk about videos and how important videos are for your business.
Also, you should definitely have a Facebook business page, videos are free to post and super important.
Maybe you’ve seen the video, there’s a woman sitting in a van, she bought this Chewbacca mask for herself and decided to play with it and she filmed herself live.
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A couple of stats from “Laughing Chewbacca Mask Lady”:
Well, Chewbacca Lady’s video uploaded on YouTube and got over 10,300,000 views!
Wow, 10 million views, talk about powerful!
She not only got that but also a lot of free advertising, visits to different kinds of interview shows like Ellen.
Kohl’s also presented her with a huge gift card, shopping sprees for the kids, and she made her way around the internet pretty quickly and became pretty famous for that “Laughing Chewbacca Mask Lady”.
But, what I really want to talk about is stats and how important it is to use videos.
Now, it’s free on Facebook business, for right now.
But who knows? Down the road, it might change.
YouTube is huge, how huge?
YouTube has 1 billion active users!
So, maybe we’ll get up to a billion subscribers if all you guys and girls and painting contractors and whoever’s watching this could please subscribe to this Youtube channel, “DYB Coach”, that would be pretty awesome.
Anyways, Facebook… On Facebook, there are 4 billion video views per day.
That is pretty amazing!
How do we count a video view?
Well, on Facebook, a video view is 3 seconds, so, as you are scrolling through your feed, and you stop and watch a video for a while, if you watch it more than 3 seconds on Facebook, they’ll count that as a view.
You may notice on Facebook and YouTube, there will most likely be a totally different amount of views…
Also, YouTube is 20 seconds, so if you watch something on YouTube for more than 20 seconds, it’s counted as a view.
If you start watching something and you don’t like it, you shift to something else, it doesn’t count as a view, and those are actually other stats that you can dig down into.
in these other stats, you can see how far they watch into your video, you can have different strike points and things like that.
Now, you’ve got to remember, it’s all free…
If you are sending out emails to clients, and you put “[VIDEO]” in the subject line, that email is going to get opened 19% more of the time, than a regular email that just has a subject line that says “Laughing Chewbacca Mask Lady”.
Or, if you put “Chewbacca Mask Lady, the video”… people are curious and then we start running down that rabbit hole of videos.
I know some people like Netflix and they will start binge-watching, well, people do that on Facebook as well as YouTube all the time. That also gets a lot of opens.
So, a couple other things that you might want to keep in the back of your mind as you are making your videos:
Remember, they DO NOT have to be professional videos.
Of course, you don’t want to sway, you don’t want to do anything negative against your business.
Start a live video, flipping that camera around and walk in the job site, walk in the room, scanning…
We naturally love before and after pictures, but the video is so much more important.
55% of people watch videos online every day.
That’s 55% of internet users watching video every day.
Like I said, YouTube has over a billion people watching, that’s pretty amazing, so we know our viewers are 20% counters views.
Facebook users are posting 75% more videos this year than last year, so jump on the bandwagon, use it…
When you post on the business page, you also want to share it on your personal page.
For one, it adds a like.
Also, when you share it on your personal page, you’ve got some more shares, more organic reach.
More than 65% of Facebook videos views happen via mobile, so you want to make sure you get it out there.
There’s a lot of people walking around with their head glued to that cell phone.
Also, if you are a Twitter user or Snapchat user, this is huge, huge, huge…
I am considered an older generation now, I’m more on Facebook. If you ask my kids, they’re more on Snapchat and Twitter, they are in their mid-twenties, early thirties.
Newly updated Facebook videos last 7 days.
YouTube is there and it is almost a how-tube channel now.
Anytime you need to find something you want to search, you go to YouTube and search for it, you are not looking on Facebook to find out how to make a recipe.
So, YouTube stats for you:
YouTube, like I said, has over a billion users, the watch time increases 60% over a year.
The numbers aren’t out yet for last year.
Right now, I am filming this in the beginning of January of 2018.
Once someone starts watching YouTube on their mobile device, the average watch time is 40 minutes!
Can you imagine?
So that’s why I call it the rabbit hole, you start going down that rabbit hole, video to video to video to video…
At least 50% of YouTube video views come from mobile, so that’s pretty good.
You might be sitting at a desktop or a laptop computer, but 50% of them are watching on their iPads as well as their cellphones.
So those are pretty strong stats, and you should be on top of it.
I want to share with you a personal one of mine and this is a quick little story…
You’ll see the peace-sign right behind me here, this peace-sign represents Peace island.
About a little over a year ago, I adopted an island in town for a little bit, and there was a peace-sign on that island.
One day, while I was maintaining the island on a very busy corner, which was putting fresh flowers out, bulk mulching, weeding it, and things like that.
There was a little sign on top, provided by the town, which had a little peace-sign on it, and somebody drove by and asked me why I was maintaining it, if I was going to keep the sign or get rid of it, and I said: “why?”.
I thought maybe they were going to make a new one…
However, they said the sign was ugly.
I told them they could make a new one if they wanted to.
So then I put it out there to my Facebook audience, “Should I keep it or should I get rid of it?”
They voted to keep it, well it adapted for a couple of months and kind of blended in with the big rock it had there.
It was a rock that said this was someone’s house, but it’s not a big busy intersection.
Two days later, the sign was gone.
I don’t know if someone borrowed it for their own house, I am not going to say that it was stolen, but after two months and then posting that little question on Facebook, it was gone…
So, I then made a live video and said: “I am offering a reward for $300, not for the return of that sign but for a return of peace-signs, so for every sign put on Peace island, I would give $20 to the local youth organization, up to $300”.
Well, I got signs from as far as Canada, California, Florida, everywhere in-between and at last count, it was over 35 types of signs on this island.
In fact, this town walked in and said, stop, you have to stop putting these on, that video was viewed over 28,000 times.
I have gotten many estimate requests from that video and they all knew me from Peace island.
So the check of $300 was actually given to the local youth group, the town had us remove the signs after a point they were getting to be a hazard I guess in their eyes.
I thought it was still pretty cool, I still have some of the peace signs in my garden out back.
But the point is, it was free, 28,000 views!
Also, the island was in two local newspapers, so that was free.
How can you get that advertising?
I was staying on top of mind with everybody else, it is very important to utilize free video advertising.
Anyways, keep video advertising top of mind.
You’ve got your Facebook, you’ve got your Twitter, you’ve got your Snapchat, you’ve got your YouTube.
You DO NOT have to be super professional, don’t overthink it, just get some content out there.
I am Ron Ramsden, and I am a DYB coach, I am also a painting contractor here in northern Massachusetts.
If you want to talk to me, I am ron@dybcoach, feel free to send an email, find me on Facebook as many of you have, or leave a comment right here in the YouTube video.
Anyways, thank you for watching, I help painters work on their business so they don’t have to work in the business, so I am hoping you can work on your business too, take care!