marketing, painting contractor, business coach

How to Stand Out From The Crowd

Do you want to be different and stand out from the crowd?

 

I’m Ron Ramsden I’m a DYB coach. I’m also a painting contractor North of Boston Massachusetts.

 

Videos are where it’s at. I’m not talking paid videos.

 

I’m talking free videos for YouTube as well as Facebook. We all know Facebook; we see videos have increased over the last few months.

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We’ve seen lots and lots more videos being posted.

 

A couple of facts about video, you’ll see the video views on Facebook.

 

When a video is viewed for at least three seconds, this is considered a video view.

 

On YouTube, you have to watch a video for 20 seconds for it to be considered a view.

 

So you have to remember that when you are looking at each media.

 

Secondly, when you have a video and you want to send to someone, if you put “video” in the subject line of an email when you are attaching a video, you have a 19% chance more of that being opened versus a regular email.

 

Also, Facebook has noticed a 60% increase in video traffic in the last year.

 

Consider those when you are thinking of changing up your advertising and getting your message to your customers.

 

I’m Ron and I’m a DYB coach, I’m also a painting contractor North of Boston Massachusetts.

 

I help painters work on their business so they don’t have to work in their business.

 

Have a great day!

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.