Include this in your hiring ad to set you apart from the competition

Just like when you market your business, it’s all about the experience.

What the customer really wants to know is what will it feel like to deal with your company.

Will it be a pleasureful or a painful experience to work with your company?

So we provide as much social proof with Google reviews and especially video testimonials.

The same is true when placing hiring ads.

To set yourself apart from the competition, you have to sell the employee experience.

The easiest way to do this is to include a photo of your team all having a great time with big smiles on their faces.

Now take it a step further.

Instead of listing just the benefits of working with your company, ask your team why they like working here.

Because if you say it, it may be true.

It may not be true.

When others say it, that’s proof!

And then quote them.

Instead of:

Great pay.
Great place to work.
No mandatory overtime.
Opportunity for Advancement

Quote them:

“XYZ Painting provides great pay!” – Joe Smith
“XYZ Painting is a great place to work!” – Sarah Jones
“I love working here because I get to be home with my family every evening and on the weekends.” – Ben Williams
“Working here has been a great opportunity for advancement.” – Jose Garcia

To recap, you must sell the employee experience to set you above your competition.A couple of ways to do this is to include a photo of your happy team having a great time together and quote them on the benefits of working for your company.

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.