Include this in your hiring ad to set you apart from the competition

Just like when you market your business, it’s all about the experience.

What the customer really wants to know is what will it feel like to deal with your company.

Will it be a pleasureful or a painful experience to work with your company?

So we provide as much social proof with Google reviews and especially video testimonials.

The same is true when placing hiring ads.

To set yourself apart from the competition, you have to sell the employee experience.

The easiest way to do this is to include a photo of your team all having a great time with big smiles on their faces.

Now take it a step further.

Instead of listing just the benefits of working with your company, ask your team why they like working here.

Because if you say it, it may be true.

It may not be true.

When others say it, that’s proof!

And then quote them.

Instead of:

  • Great pay.
  • Great place to work.
  • No mandatory overtime.
  • Opportunity for Advancement

Quote them:

  • “XYZ Painting provides great pay!” – Joe Smith
  • “XYZ Painting is a great place to work!” – Sarah Jones
  • “I love working here because I get to be home with my family every evening and on the weekends.” – Ben Williams
  • “Working here has been a great opportunity for advancement.” – Jose Garcia
To recap, you must sell the employee experience to set you above your competition.A couple of ways to do this is to include a photo of your happy team having a great time together and quote them on the benefits of working for your company.

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or