Is Home Advisor Pro Worth it for Painting Contractors, Estimating, Marketing, Hiring, Business Coach

Is HomeAdvisor Pro Worth It For Contractors?

People often struggle when it comes time to finding a painting contractor,

they know that they can’t do the work themselves but there are so many options out there.

They could ask friends and family who has already had work done before,

but that isn’t always the best option without a little research.

One solution that people make use of is a web site called Home Advisor Pro.

This helps connect people in need of contractors to find the right contractor;

however, everyone has a different opinion when it comes to Home Advisor Pro.

With that in mind, let’s look at deciding if Home Advisor Pro is right for you.

Home Advisor Pro Gets You Leads

Home Advisor Pro is in the business to get leads for their contracting companies once you register for their service (and pay $300 for the registration) they send you painting leads.

What a lot of contractors don’t know that get into business with Home Advisor Pro is that they will charge you for every lead you accept, even if you don’t end up getting a sale from the lead.

Say, for example, you are sent ten leads from Home Advisor Pro and of those ten, you decide you really need the business and you take all of them.

The only problem with this is, if you only end up getting 1 out of the 10 jobs, you still pay for all 10 leads regardless…

After all, the way that Home Advisor Pro works is when someone wants a paint job done, their information is sent to a number of contractors — and only one of those contractors will get the job.

Sneaky right…?

The other contractors that missed out on the job will still end up having to pay for it.

What’s even worse, is if you didn’t know that you were going to be paying for the leads that didn’t get sales, the company has no sympathy for you not understanding their terms.

Home Advisor Doesn’t Care If They Give You A Bad Lead

If you go onto the Better Business Bureau, you will find in many cases people complaining about Home Advisor Pro.

In fact, the majority of reviews about the company are complaints,

leading one to wonder… “how it’s possible they are still in business???”

The truth is that many homeowners continue to use them because they feel like they have no other option, keeping Home Advisor in business.

Countless contractors have complained about the horrible customer service experience they receive whenever they inquire about a bad lead.

For example, a contractor was given a phone number that was not connected and had no way of contacting the homeowner — but Home Advisor still charged for the lead.

They complained to Home Advisor Pro and after some discussion, the company relented and “gave” them three free leads.

Exactly zero of those leads got them a sale… meaning that they paid four hundred dollars and didn’t win a single job.

Inaccurate Descriptions Lead To Losing Money

Among the complaints are contractors that say that they received leads that had bad descriptions.

For example, some sounded like they were going to be big jobs but only turned out to be small jobs.

The problem is that if you pay for a lead, let’s say a couple hundred dollars, and then once you get to the job it turns out to be worth the same amount you paid Home Advisor…

Moreover, the time that was spent doing that job could have been spent doing a job that would actually be profitable.

When you take this into consideration, plus the fact that the homeowner paid Home Advisor Pro, the only one that benefited from the transaction was the homeowner getting the work done and Home Advisor Pro getting money from both the homeowner and the contractors that accepted the lead!

Does Home Advisor Pro Really Send the Lead to Only 4 Contractors?

In theory, Home Advisor Pro should only send a lead to four different contractors, meaning that the best-case scenario for the homeowner is that all four will accept the lead and try to get their business.

There are painting contractors who have reported via the Better Business Bureau that they are quite sure the leads were sent to more than four contractors.

The problem with this is that when you are competing with that many more contractors for the job, you spend money for a lead and have an even smaller chance of getting a sale.

How To Succeed With Home Advisor Pro

Though difficult, it is actually possible to have some success with Home Advisor Pro.

One trick with working with Home Advisor Pro is that you have to set a budget with them so that you don’t spend more than you want to spend in any given time period.

Another important thing is that you need to be clear and upfront with them about the kinds of jobs you are going to want to take so you don’t get junk leads that cost you more than you pay them for the lead.

Probably the best thing is to do is most likely only taking the big jobs so that you still profit while paying for the leads.

The sooner you can get good reviews on Home Advisor Pro, the better as it will increase the chances that your accepted leads will turn into sales.

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.