marketing, painting contractor, business coach

Bill Carlson of Brush & Roll Painting, a million dollar company out of Omaha, was down to just 2 painters and Bill asked me if he should go back into the field.

Hi everybody, I’m Steve Burnett with DYB Coach.

I’m going to share my answer in just a minute, but first… 

I can remember many times there were many emergencies where I went back into the field to save the day!

Download Your FREE Checklist...

7 Prequalifying Sales Questions, E-mailed to you NOW!

business coach painting contractor

Whether it was to complete a project on time, to appease an unhappy client, or to make that quick run to the paint store.

Here’s the thing. While you feel like Superman and you save the day, you are really only hitting the easy button, and every time you hit the easy button, you are NOT building your company.

To build a million dollar company profitably, you must discipline yourself to focus on tasks that only YOU can do, and delegate the rest.

To help you to do that, you need to know your Hourly Responsibility Value to your company.

For example, If you work on average 60 hour weeks for 50 weeks, taking into account 2 weeks off for vacation, that comes to about 3,000 hours a year.

Now take that number, 3,000 and divide it by your yearly revenue goal.

If your goal is half a million, then take $500,000 / 3,000 hours = $167hr.

To hit a half million your Hourly Responsibility Value is $167 every hour!

If you are shooting to break a million dollars this year, then take 1 million and divide it by 3,000 hours and you’ll see that every hour you work you are responsible for your company to generate $333 an hour, every hour!

If you’re responsible for generating $333 for every hour, should you really be doing the data entry? NO!

Knowing this, should you be making runs to the paint store for your crews? NO!

And the million dollar question, should you actually be out in the field?

NO!

You should be laser focused on Team Development, Sales, Marketing, Networking, and writing your systems.

Those are million dollar tasks.

Knowing your Hourly Responsibility Value will give you a clear perspective on what tasks you should actually be focused on and which ones you must delegate propelling you to 1 Million Dollars, profitably!

Back to Bill Carlson of Brush & Roll Painting.

He followed my advice and did not hit the easy button by going back into the field when we was down to just 2 guys.

Instead, he started Hiring for Character and implemented a training program.

They are back up to 13 guys in the field, and his net profit is up 20% from last year.

Way to lead Bill!

Know your Hourly Responsibility Value to your company, and you too will break a million, profitably.

I’m Steve Burnett with DYB Coach,

You’ve got this!

Download Your FREE Checklist...
7 Prequalifying Sales Questions,

E-mailed To You NOW!

business coach painting contractor

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

←Previous post Next post→