How Ron Ramsden Went Viral On Facebook, and Scored leads... | DYB Coach

How Ron Ramsden Went Viral On Facebook, and Scored leads…

facebook ad painting contractor business coach

 

We often are too slammed during our busy times of the year to worry about the slow times approaching.  It is not that we do not think of slow times, but when it comes upon us, it is often too late to act and produce results.

 

I wanted to share what was a game changer in my business and what happened afterwards — a newspaper ad that cost me $ 0.00 (zip) (Nada)(zero) ( no money).

But netted in multiple estimates…

How can that be?

I’m going to walk you through it step by step, but first,

FREE Download: 3 Steps to Get Leads on Facebook

Download Your FREE Checklist...

3 Steps To Get Leads On Facebook

E-mailed To You NOW!

We all either have Facebook, have heard of Facebook, or – for the majority of us even – use Facebook on a daily basis. I know you are thinking, “We know of Facebook, yada yada yada.”

Wait for this amazing real life story.

First, the three points you have to remember when touching base with your customers (including on Facebook) are: “G.I.E.”

  1. Gratitude: A Thank You note, A celebration card or note, etc
  2. Inspiration:  Something to Feel Good about or a cause to get behind this is what changed my business.
  3. Entertaining: Customers like enjoyable subject matter. We love a good laugh!

 

Download our FREE 3 Steps to Get Leads on Facebook

Click here to get the free download now.

 

My Game Changer

I maintain a local traffic island with seasonal flowers, plants, mulch.  A few weeks ago while maintaining the island an older couple stopped in the middle of traffic to complain about a peace sign that was placed on the island a few months back after recent tragedies around the country; they actually told me, “It was ugly.”

The Rest of the Story: (please note that I had 510 Likes on my Business Facebook page to begin with)

  1. I took a picture of the island with the sign and asked my Facebook business followers if it should be removed or stay.
    1. This post was viewed 12,673 times.
    2. Shared 27
    3.  406 comments.
  2. Four days later the sign was stolen.
  3. I made an impromptu video offering a reward for the sign and pledged $20 per sign for every PEACE sign that was placed on the island and it would be donated to the local community sports league.
    1. This post was viewed 30,666 times.
    2. Shared 262 times
    3. Commented on 929 times
    4. We added over 100 new business Likes
  4. A week later I posted a Contest with a $10 prize on our business page which resulted in:
    1. 10,582 views
    2. 43 Shares
    3. 232 comments

In the last two weeks I have received 5 estimate requests from Facebook and all mentioned my video.

Here’s the journey in pictures:

A. Peace Sign Question Posed

optimized-original-question

 

B. $300 Reward for Missing/Stolen Sign

optimized-300-reward-for-missing-sign

 

C. Peace Sign Monday Update

optimized-monday-update

 

D. Donating to Booster’s Club ($20 for every peace sign that was made and placed after the original was stolen)

optimized-donating

 

E. from 510 Likes to…and climbing

optimized-page-likes

 

F. The post reach from the photo above and see the general average reach from around 80-300 soar into the thousands:

optimized-insights-key

optimized-post-insights-regular-v-video-stats

 

G. Boosted Facebook videos for this “Peace Sign” campaign: $85

 

H. Then the local magazine Methuen Life called and ASKED me to allow them to write an article and have a photo in their publication as well as on their Facebook page.

painting contractor business coach, business coach, strategic business coaching, business coaching for growth, business development, mastermind host, internet marketing mastermind alliance, mastermind online, mastermind, internet marketing mastermind, mastermind rules, mastermind network, online mastermind, mastermind coaching, ultimate mastermind, think and grow rich mastermind, masterminds book, host of mastermind, internet mastermind, mastermind meeting, mastermind program, rules for mastermind, mastermind website, a mastermind, mastermind meeting agenda, mastermind think and grow rich, mastermind company, marketing mastermind, entrepreneur mastermind, mastermind entrepreneur, internet masterminds, mastermind topics, mastermind team mastermind friends questions, mastermind agenda, mastermind conference, mastermind people, power of the mastermind, mastermind guide, mastermind ideas, global mastermind, mastermind management, apply for mastermind, mastermind program, mastermind groups online, mastermind group rules, find mastermind groups, find a mastermind group, join a mastermind group, online mastermind group, the mastermind group, creating a mastermind group, think and grow rich mastermind group, mastermind groups for entrepreneurs, entrepreneur mastermind group, join mastermind group, mastermind group think and grow rich, real estate mastermind group, mastermind networking group, mastermind group agenda, mastermind alliance group, starting a mastermind group, mastermind group resources, mastermind study group, mastermind group guidelines, virtual mastermind group, elite mastermind group, professional coaching, professional business coach, professional life coach, professional executive coaching, coach professional, professional coaching organizations, small business coaching, coaching for small business owners, coaching small business, small business coaching tools, small business coaching services, coaching companies, coach companies, executive coaching companies, life coaching companies, business coaching companies, executive coaching company, business coaching company, business plan, business consultant, marketing seminar, marketing a painting company

optimized-ramsden-peace-sign-article

How many thousands of dollars for these ads (that look ABA) – in color – cost me?

 

Zero, zilch, nada. $0.00

 

“But you spent $85.00 in Boosting Facebook posts?”

 

Yes. With the custom audience I’ve created and grown with those 85 bucks, I’d do it all again.

 

Plus, the point here wasn’t my business. It was to connect with the community on a human level. A peace loving level.

 

Will I be able to utilize that audience and run more effective campaigns in the future from Facebook?

 

That’s the benefit of have a great time with an ever expanding audience. That makes business fun! Make it human, again.

 

My Tips of having a video going viral:

  • Do not plan the video, it is usually spontaneous.
  • Do not ask for anything.
  • Share a story or something that is happening that touches you.
  • People like to hear “Feel Good’ stories and a cause they can rally behind.

The reason we regularly post on Facebook is to stay Top Of Mind (T.O.M.) with our customers.

We want to be the first person they think of when they think of our line of work or when someone asks them “if they know of someone who does …?”

 

If you are to busy to post on Facebook:

  • Schedule a time to set aside 30 minutes and post all your Facebook posts for the week and Facebook will let you schedule each individual posting, when you want them to post.
  • Scheduling posts are best to post when your audience is watching, this can be seen with the insights tab at the top of your business page.

optimized-optimal-posting-times

If you do not know what to post:

  • Customers like
    • original pictures (before and after are very successful),
    • videos (especially Facebook live with a purpose or tip to share), and,
    • if you have none of the above, you can use a picture of video from one of the suppliers you do business with, as they usually have many on their home page, remember to credit whomever you borrow it from.
  • Regular posting is best practice. One or two posts a day with the best ones being shared to my personal page for further traction.
  • You could also assign the posting task to someone else.

So…

How can you reach and connect with your service area audience?

If you’d like to download our FREE 3 Steps to Get Leads on Facebook PDF, click here.

About the Author

Ron Ramsden is the owner of the successful Ramsden 1-800-PAINTING, who implemented the DYB SYSTEM, and crushed it in 2015, and now coaches other painting contractors around the nation to do the same.