Smiley Face Name Tags

Many great inventions are from mistakes.

Take Scott Ginsberg for example.

He’s now an author and speaker on authority as well as a world record-holder

and it all began the day he left a college social function and headed back home.

It was the strangest thing

On his way home, everybody was so nice to him

When he stopped at the store, people would smile and even know his name.

By the time he got home, after a few stops on the way, he couldn’t believe how nice everybody was to him.

Saying hello and striking up warm conversations.

Here’s why

Upon arriving home, he saw in the mirror that he still had his name tag on!

That was 1999, and since that day he’s worn a name tag ever since becoming the authority on aproachability.

When I first read his story, without hesitation I ordered name tags straight away.

A key to success is to take action right away when you have an idea.

If you wait, the inspiration dies quickly.

But I took it one step further.

I asked the printer to put a smiley face on the name tags.

And I started wearing them to all of my estimates and they helped!

After every sale, I ask

“Thank you for choosing us. You could have gone with another company, why did you choose us”

Many of the ladies said:

“I really like that you wear a name tag, especially with the smiley face. That told me I could trust you. That’s why we went with you even though you were the highest bid.”

Remember,

Everything matters, everything counts.

The smiley face name tag is so powerful I wore it all over town, especially to networking events.

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.