This is Why You MUST Blog

painting contractor marketing business coach

Once I realized the reason for blogging and the big “why” behind blogging, I went all in, but first…

If you would have told me two years ago that I would be blogging multiple times a week I would have told you that you’re crazy.

I was never a great student and writing was never my strong suit.
Who wants to hear what I have to say or read what I write?
What would I write about?
What’s a blog for anyway?

Now, it’s two years later and I have written and published over 150 blog articles on subjects from “what to do with old paint” to “restaurant reviews” to “business coaching” and a lot of things in between.

If you’re anything like I was, you were at a loss for words when it comes to sitting in front of a blank blog post…

I put together these 52 Blog Post Ideas to help you break through that barrier.

Here’s why

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Reason: The information you convey to a reader is useful and interesting to some.

People will search a topic and you are able to cater your blog to certain search terms to have your message/blog found.

After a while of blogging, you can become the go-to person for information regarding your niche.

Example 1: I write about painting historic homes.

Tips and what to look for when painting, restoring, and the best paints.

Owners of historic homes often search for terms and language relevant to older homes and our blogs “pop” up on their search which eventually leads them to our website.

The more specific you can be on a topic, the more you will be viewed as the expert on the subject.

The Big Why:

You want to be seen as the authority in your field.

This is a great way to share your expertise and knowledge of a particular subject. Once a blog is published it is searchable and is free advertisement for you and your business, unlike a pay per word click, this will remain on the web forever.

Example 2: I wrote a blog after witnessing a construction worker sanding wall repairs with a sponge sander in a gym I frequent.

You guessed it, dust everywhere. As I was leaving, I snapped a picture of the area he was working on and wrote a blog about dust, free sanding tools, and the pros and cons of each process.

This was picked up by a large manufacturer and shared. Instant credibility and authority.

Here are the basics of starting a blog:

As a non-techie person, I am looking for the most user-friendly experience when writing.

I decided to use WordPress to write my blogs on.

It is free and customizable and easy to learn.

Once WordPress is downloaded you are ready to begin.

A successful blog formula is…

Step 1: Title for your blog or at least a working title as this can be changed or edited down the road.

Step 2: Start with a story:

We had a few customers call us in the fall about woodpeckers and one thought he had golf ball damage to their house (they lived near a golf course).

I wrote a story about the damage and what to look for and also took a few pictures while I was there.

Pictures are great for capturing peoples attention and showing visual proof of your expertise.

Step 3: Benefits of what you’re educating your readers on. Give them something valuable that they may not know!

One time I was writing about oil vs.latex paints so I included dry times, yellowing, odor, VOC’s, etc. = educating.

Step 4: The Biggest obstacles along the way:

Let the reader know there are two sides to the story if you are educating them on something, and the reasons you have come to this conclusion.

In my post on oil vs latex paint, I had written extensively on the new findings of VOC’s in the paint and the durability of oil paint and cure times when the newer hybrid latex paint is remarkable quicker and has significantly fewer VOC’s, thus making a safer house to live in.

Step 5: Wrap it up:

Here’s what it allows you to do.
Here is how to do it.
Here is another resource to help (possibly a link to another article you had written about the same subject or related matter)

Now that your blog is started, Read my next blog in this series: How To Get Found Blogging

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.