Your Secret Facebook Sales Team...

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It started about three months ago when I was receiving bookings and requests from people I never heard of as well as I never heard of the people they said referred me.

Who are these people? Where did they hear about me and my services?

Straight to the answer: Moms groups on Facebook

If you have not heard of Facebook you have been living under a rock. If your business does not have a presence on Facebook maybe it is time for a change.

If you think Facebook is for kids or a waste of time, you might reconsider because it is where everybody is at. Where else can you engage everybody for free?

What is a Mom’s Group: Moms groups on Facebook is a closed group that is monitored by an administrator or multiple administrators who scrutinize he request to join and allow who they feel is a good fit for the specific group.

These administrators also regulate and monitor what is posted, what pictures are displayed as well as Ban members as they feel are either spamming or “no longer a fit” for the group.

Moms groups on Facebook are usually specified per town and founded by one of the administrators, such as Boston Moms, Springfield Moms, Little Rock moms, ect. ect.

How Do you join a Moms groups on Facebook and what do you post?

If you are of the female gender this helps when requesting to join.
Search out the group you want to join such as your home town group and click on join
You will be in the pending state until one of the administrators accepts your request.
You will see requests for information such as restaurants that are kid friendly, a good car detailing shop, a house listing (FISBO), apartment needed and what we like to see the service we offer question: Do you know a great painter, plumber, carpenter ect.

How to be a STAR within the group: Do not recommend yourself, let other people recommend you.

“If you say it, it’s bragging. If other say it, it’s proof!” ~ Jeffery Gitomer

If you see a request for services and nobody has recommended you or commented about your company ask a friend in the group via private message to do so, or better yet, to share their experience, provided they have used your services.

How do we promote ourselves without promoting ourselves?

When someone asks a question regarding the service we offer to the group we comment with a tip or two on what to look for such as:

Licensing for that trades that is needed.
Tips on how to reduce cost, prepping prior to having work done.
Good, better, or best products
If another trades person is mentioned and you know them and have kind words about them, share the kind words and kudos as it will come back to you ten fold.

Side note: I was at a networking event and ran into one of these Moms from Facebook who I did not know and she told me “everyone talks about me and likes my feedback” Even when you are not monitoring it, you are being heard.

These and other tips, business processes and practices, technology and the complete DYB System are unpacked and shared bi-weekly within our DYB Mastermind Groups,

but you can’t get there from here…
You have to check out the $1 DYB Café trial first. We want you to fully experience not just all of the tool and process we have, but also the amazing culture of the DYB Community.

Feedback is that it’s unlike anything in our industry. The 150+ ( currently 151 ) warmest and most helpful folks helping generously to see you succeed!

You can check it all out here: www.dybcoach.com

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.