7 Steps to Rock Your Next BNI Meeting

marketing, business coach, painting contractor

 

Do you want to make the most of your next and continuing BNI meetings?

Become a stand out member by following these seven easy tried and true steps:

(BNI – Business Network International is the largest networking and referral business organization and is well know in small business)

I have been a member of BNI for over 12 years and wanted to share my success guide to making the most out of your BNI experience.

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If you are familiar with BNI or if you are a new or future member of this great organization you will know they track the dollars earned thru the referrals passed between members, business closed in each group, and by each individual.

My best year while being a member of the Andover, MA chapter, was in excess of  $360,000, with total closed business close to $ 1,000,000.00.

Yes. That is ONE MILLION dollars.

7 Steps To Rock Your Next BNI Meeting:

  1. Arrive early: not 5 minutes early, but 20 to 30 minutes early. Few members or visitors will be there yet.  This is a great time to have the attention of a couple members and greet everyone who walks through the door. If needed, help set up for the meeting and pick the best seat.
  2. Volunteer: Committees and leadership positions are often hard to find volunteers for, so be on the lookout and volunteer.  If you are an early bird, volunteer to be a Greeter, this will allow you to meet everyone who walks thru the door and strike up the first conversation with them.  A BONUS is if they are a great fit for referrals for your business is having them sit next to you.
  3. Your Commercial: The MOST important part of the meeting.  This is what you say for the next 60 seconds that will be remembered for the next week or more by all members and visitors.  Prepare, plan, practice, and do NOT be boring.  Shake the room up, be different and be so interesting that they remember you for the next week.
    1. keep notes of what others are asking for on a notepad.  When you write it you remember it.
  4. Your 10-minute presentation: similar to your commercial, again, Prepare, plan, practice, and do NOT be boring.  This is when you explain who you are or what you do.  Utilize visuals and do NOT hand out any written material during your presentation as the attendees will turn their attention to reading and take their eyes off of you.  Hold them until the end and then pass out your material.
  5. Pay attention: to all commercials and presentations, do NOT browse your phone, leave to answer calls, or chat with a neighbor.  It is amazing what you will learn from each person at this time.  They might mention something that is your golden referral.
    1. The reason I mention this is that we had a Mary Kay cosmetic lady in our meeting which I honestly had very little interest in and one day I receive a referral from her that led to over $ 400,000 worth of business and it is still producing revenue for us today.  Keep your eyes on your prizes.
  6. Time to Pass Referrals:  Be prepared, do not quickly try to find something to write and do not give a half-hearted testimonial, be genuine.  When you pass true referrals on a consistent basis, people will want to talk to you and do business with you. Don’t be the person who talks about nothing or just blows hot air.
  7. Follow up’s and One to One’s: When I noticed my incoming referrals were coming in less, I stepped back and realized I was not doing what worked in the past, which was having one-to-one’s with the members:  Coffee, Drinks, Golf, and keep in touch, this keeps you top of mind to them.

If you are like myself, when someone does something for me I want to repay them.  This is the same throughout BNI and it’s members. As with the Mary Kay lady every time there is a raffle or silent auction I call her and ask for her to make me an awesome basket to donate.  I may not need any cosmetics for myself but I will do everything I can to repay her for the business she has brought me.

About the Author

Ron Ramsden is the owner of the successful Ramsden 1-800-PAINTING, who implemented the DYB SYSTEM, and crushed it in 2015, and now coaches other painting contractors around the nation to do the same.