Crack into this pile of gold
Step 9 in the DYB System is Staying Top of Mind.
It’s the most valuable marketing effort that you can do.
The reason is that you’ve already won them over.
They are already raving fans.
(Remember the great book Raving Fans?)
I heard it said that it’s 500% cheaper to sell a previous customer than to sell a new customer.
I’m not sure how that stat can be proven,
but I believe in the principle that it’s much cheaper and much easier to sell a previous customer than a new one.
And I think you’d agree.
Essentially, if you haven’t kept in touch with your customer list,
you’re sitting on a dusty pile of gold covered in cobwebs in some moist cave that you should be getting after like the 80’s classic movie The Goonies…
“Hey, you guys!”
The good news is, in today’s DYB Daily, Ron Ramsden shares a great way to break the ice, and reach back out to them.
Reengaging Your Past Customers
You painted the exterior two years ago and you haven’t heard from the customer since.
In fact, they probably forgot who you were.
(On average, even your biggest fans, forget about you after 3 months!)
Here’s what you do.
Reach out to your customers either via phone call, text, or email.
Phone calls are the best.
“It’s been two years since we painted the exterior of your house.
I was wondering if I could stop by, and take a look at it to make sure it’s holding up as it should?”
You might have a couple of touch-ups when you go there,
but don’t worry it’s actually not that common.
If so, you can schedule those.
But now there is a good chance they’re going to tell all their friends about their new hero contractor.
And there is a really good chance that they might ask you to do additional work.
Great way to break the ice with a customer you haven’t talked to in ages.
And finally crack into your old pile of gold.