Crack into this pile of gold

Step 9 in the DYB System is Staying Top of Mind.

It’s the most valuable marketing effort that you can do.

The reason is that you’ve already won them over.

They are already raving fans.

(Remember the great book Raving Fans?)

I heard it said that it’s 500% cheaper to sell a previous customer than to sell a new customer.

I’m not sure how that stat can be proven,

but I believe in the principle that it’s much cheaper and much easier to sell a previous customer than a new one.

And I think you’d agree.

Essentially, if you haven’t kept in touch with your customer list,

you’re sitting on a dusty pile of gold covered in cobwebs in some moist cave that you should be getting after like the 80’s classic movie The Goonies…

“Hey, you guys!”

The good news is, in today’s DYB Daily, Ron Ramsden shares a great way to break the ice, and reach back out to them.

Reengaging Your Past Customers

You painted the exterior two years ago and you haven’t heard from the customer since.

In fact, they probably forgot who you were.

(On average, even your biggest fans, forget about you after 3 months!)

Here’s what you do.

Reach out to your customers either via phone call, text, or email.

Phone calls are the best.

And say,

“It’s been two years since we painted the exterior of your house.

I was wondering if I could stop by, and take a look at it to make sure it’s holding up as it should?”

You might have a couple of touch-ups when you go there,

but don’t worry it’s actually not that common.

If so, you can schedule those.

But now there is a good chance they’re going to tell all their friends about their new hero contractor.

And there is a really good chance that they might ask you to do additional work.

Great way to break the ice with a customer you haven’t talked to in ages.

And finally crack into your old pile of gold.







About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.