painting contractor business coach

DYB Podcast EP84 From Losing Entire Team in One Day to Succeeding at Hiring and Training With David Cook

SUMMARY:

When you lose your entire team in the course of 24 hours, it may seem you’ll never recover.

Hear from David Cook in this week’s episode of the DYB Podcast as he shares his story of recovering from that very thing, to easily hiring a team with the same mindset and values and how he trains his team and builds his company culture up.

David will share the mind shifts he has made in order to hire, train, and build his team around his values and high standards.

WHAT YOU’LL LEARN:

  • David adds the 12th question to the 11 Interview Questions – and this helps him match the potential hire to his team and standards
  • How being told he “owns a job” kick started David to building a successful painting company
  • What David had to let go of, in order to bring a team of like minded people to his company
  • How training is done with David’s team
  • One thing David took control of during Covid-19, to help direct his team and culture
  • The software David uses to train his employees and, therefore, give control of raises to the employee (earn at their rate of learning)
  • One thing David added to his hiring ads that made hiring a cinch
  • The importance of working a spouse who supports the mission of their company

LISTEN HERE:


07:15 Finding the right people to do that, you have to find the people that are patient and using the questions you came up with for, interviewing, we actually added one and it was kind of a hit and miss people either resonate with, or they don’t. And we use the question, “Do you like puzzles,” as part of our interview process…. No one immediately answers that everyone immediately sits there and kind of looks at you. Like, why you asking me this question? So it really throws them off for one. So, I love that fact, but you know, usually they’ll kind of sit there and look at you, then they kind of relax a little bit more and they’ll say, yeah, you know, “I like Sudoku or jigsaw puzzles.” … So if they really enjoy puzzles, for me, that signifies that they’ll be good at problem solving and … there’s always problem solving (on the jobs).

10:30 He said, “I think you own a nice job.” He says, “If you want to learn how to own a nice business, why don’t you call me next week and join the mastermind group. That kinda sat with me all weekend of, “I own a job. I own a job. I own a job.” And here this whole time it’s been me and one other person, I thought I had a business. The more it sat with me, the more it resonated, “I don’t want to own a job. I want to own a business.” So when my parents are sick or when the time comes that they pass away or when something happens that I need to take off, I have that freedom.

13:07 Be the leader. Don’t live in somebody else’s wins. Develop your own wins. Develop your own leadership. Develop and take ownership for your influence with your family.

19:27 Our newest one is using RingCentral. So I’m actually taking that leap of my personal cell phone becoming the company number. And so all the phones will go through there versus, me being the one to answer the phones. We’ll be able to have other people to answer phone calls, which is a big one of something you’re giving up again— trusting the process, trusting that this is, this is what we need to do to grow. (Let go to grow.)

23:39 Read. Read every day. Because your life is determined by the people you associate with and the books you read and the most influential people are because of what you’ve read. Forgiving often, praying. It’s where you share your thoughts, problems, and praise, and never allowing yourself to get in your way of what’s possible for yourself.” (Quoting S. Truett Cathy, founder of Chick-fil-A)

HIGHLIGHTS

07:15 David’s added question to the 11 Hiring Questions that makes it easy to decide who to hire

10:30 David decides he doesn’t want to “own a job” — he wants to build a successful business.

12:01 Create your own victories, don’t live off someone else’s.

14:22 Hiring forces the “Superman Complex” out of you; you have to let go and let others try and let them make mistakes so they can learn, too.

16:02 How David took control after Covid-19 began and how it built his company culture up

19:32 How David trains his team successfully, putting them in the drivers seat of promotions

20:51 The tweak David made to his ads for hiring that makes hiring so much easier

21:44 The impact David’s wife has on the business

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Start With Why by Simon Sinek

Michael Hyatt Books

Kingdom Man by Tony Evans

Motivation Myth by Jeff Hayden

American Ladder Institute

Paint Scout

QuickBooks Online

Pipeline Deals

Google Drive

Ring Central

David Cook Facebook

ADDITIONAL FREE RESOURCES:

 

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.