Networking, Marketing, Sales, Business Coach

EP13: Tony Isgrove Shares his rise to Sydney Australia’s Award Winning Painting Company

SUMMARY:

In this episode of DYB, Steve interviews Tony Isgrove,
Owner/Operator of Isgrove Painting and Decorate based in Australia.
Tony grew up in the painting industry by working with his father, who was also a painter.
By the time Tony left school at age 16, he continued to work with his father until age 19, when he started his own painting business.
Although Isgrove Painting and Decorate was a challenge to get off the ground in the beginning, Tony was able to persist through and grow his company sustainably by focusing on creating an outstanding customer experience, one person at a time.
With a solid client base and over 40 painters strong, Tony has since won numerous awards for his business.
Enjoy this conversation as both dive into the importance of a superior customer experience, company culture, and hiring a solid team.

WHAT YOU’LL LEARN:

-The importance of better serving your current clients, instead of looking for new customers
-The regulatory differences for painting companies in Australia vs the USA
-How to create an amazing customer experience

LISTEN HERE:

QUOTES:

“You should really be looking after your current clients better.”
“Do what you say you’re going to do and be honest with your clients, always.”
“Everyone I did work for had a great experience, and they would recommend their family and friends.”
“Look out for your first clients from the start.”

HIGHLIGHTS:

[5:40] Why you should look after your current clients before considering advertising
[8:27] What are some things Tony does to stay top-of-mind for customers?
[16:43] What have been some of Tony’s biggest paradigm shifts along his journey?
[39:53] The biggest difference between building a company in Australia vs. the USA?

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

ADDITIONAL FREE RESOURCES

Join DYB

DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

Connect with Tony on Facebook here

Connect with Steve on Facebook here

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.