Networking, Marketing, Sales, Business Coach

EP13: Tony Isgrove Shares his rise to Sydney Australia’s Award Winning Painting Company


In this episode of DYB, Steve interviews Tony Isgrove,
Owner/Operator of Isgrove Painting and Decorate based in Australia.
Tony grew up in the painting industry by working with his father, who was also a painter.
By the time Tony left school at age 16, he continued to work with his father until age 19, when he started his own painting business.
Although Isgrove Painting and Decorate was a challenge to get off the ground in the beginning, Tony was able to persist through and grow his company sustainably by focusing on creating an outstanding customer experience, one person at a time.
With a solid client base and over 40 painters strong, Tony has since won numerous awards for his business.
Enjoy this conversation as both dive into the importance of a superior customer experience, company culture, and hiring a solid team.


-The importance of better serving your current clients, instead of looking for new customers
-The regulatory differences for painting companies in Australia vs the USA
-How to create an amazing customer experience



“You should really be looking after your current clients better.”
“Do what you say you’re going to do and be honest with your clients, always.”
“Everyone I did work for had a great experience, and they would recommend their family and friends.”
“Look out for your first clients from the start.”


[5:40] Why you should look after your current clients before considering advertising
[8:27] What are some things Tony does to stay top-of-mind for customers?
[16:43] What have been some of Tony’s biggest paradigm shifts along his journey?
[39:53] The biggest difference between building a company in Australia vs. the USA?



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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or