marketing, painting business, sales


EP12: Michael Hopkinson From Backpacking Across England To Building A Successful Painting Company in Australia


In this episode of DYB, Steve interviews Michael Hopkinson,

Owner/Operator of Hopkinson Painting based in Australia.

Growing up, Michael has always been a painter; Getting into the trade as soon as he was old enough at the ripe age of 17.

After a few years working in a large corporate environment, he left and moved on to start his own painting business.

Although he struggled at first, Michael eventually grew the business to the point of hiring 10+ staff members.

Enjoy this fascinating conversation as both dive into the cultural differences between the USA and Australia, the differences in business practices in both countries, Hiring, Leadership, and developing a custom tech stack for Michael’s company.


-How to stop micromanaging your team

-Sowing the value of ownership into an organization

-How Learning Body Language helps you become a better leader

-Differences Between The USA and Australia; Culturally and Business-Wise.

-How business operates differently in smaller communities



“You can’t just say ‘We’ll just get started and see how it goes.’ You need to put a price on your work.”

“Give your painters freedom to do what they do best.”

“If you love it, stick with it.”


[20:18] What are the differences between the United States and Australian painting industries?

[26:54] What kind of Painting does Hopkinson Painting provide?

[31:06] What was the biggest paradigm shift Michael made that altered his business?

[38:50] What does Michael do to help elevate his company culture?

[42:42] What is in Michael’s Tech Stack, and how he went about creating a custom application for his business.


Join DYB

Michael’s Cathedral Project: See pictures below

Who Moved My Cheese – Spencer Johnson

Blink – Malcolm Gladwell

Paul Ekman



DYB System PDF

EP01 9 Steps to Doubling Your Business Part 1

52 Blog Post Ideas PDF

YouCanBookMe VIDEO

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

Connect with Michael on Facebook here

Connect with Steve on Facebook here

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?


painting business, marketing

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or