Networking, Marketing, Sales, Business Coach

EP15: Mark & Nicole Black: From Start Up To $1M As Men In White


In this unique episode of DYB, Steve invites his wife April Burnett in a joint interview with Mark and Nicole Black of ‘Men in White Painting;’ a Husband-and-Wife team based in Mount Vernon, Illinois.
The couple’s story begins with both involved in the Black’s family business, selling medical equipment. With a strong desire to branch off and create something of their own, Mark and Nicole started “Men in White Painting.”
Along the journey, however, there were severe challenges that threatened the Black’s financial stability multiple times, from several moves to different cities, to Mark slaving away at 16+ hour workdays to make ends meet.
Join us for a ride through the Black’s Past:
Stories of intense hardship, mistakes, and how it all made the couple’s marriage stronger.


-Why ‘working harder’ is not always the right answer to business problems
-What it’s like to work with a spouse in the business, and how to make it work.
-Why the city you choose to operate in is paramount to the success of the business.



“If your wife is scared, or nervous, or not on board with a decision, it’s not time.”
“In the beginning, every day we woke up passionate about building something for our future.”
“I couldn’t fail. It wasn’t an option.”
“Know your numbers.”
“Always exceed expectations.”
“Customer Experience supersedes even the completion of the job.”


[10:38] How did Mark get his first customers?
[15:54] Where did Mark’s sense of ownership come from?
[29:26] What were the darkest times for Men in White Painting?
[39:40] What were some paradigm shifts that allowed Mark & Nicole to succeed?




Join DYB

DYB System PDF

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52 Blog Post Ideas PDF

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Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

11 Interview Questions PDF

9 Ways To Get HOA Work PDF

Connect with Mark and Nicole Black on Facebook here

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Mark and Nicole Black

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or