EP15: Mark & Nicole Black: From Start Up To $1M As Men In White
In this unique episode of DYB, Steve invites his wife April Burnett in a joint interview with Mark and Nicole Black of ‘Men in White Painting;’ a Husband-and-Wife team based in Mount Vernon, Illinois.
The couple’s story begins with both involved in the Black’s family business, selling medical equipment. With a strong desire to branch off and create something of their own, Mark and Nicole started “Men in White Painting.”
Along the journey, however, there were severe challenges that threatened the Black’s financial stability multiple times, from several moves to different cities, to Mark slaving away at 16+ hour workdays to make ends meet.
Join us for a ride through the Black’s Past:
Stories of intense hardship, mistakes, and how it all made the couple’s marriage stronger.
WHAT YOU’LL LEARN:
-Why ‘working harder’ is not always the right answer to business problems
-What it’s like to work with a spouse in the business, and how to make it work.
-Why the city you choose to operate in is paramount to the success of the business.
“If your wife is scared, or nervous, or not on board with a decision, it’s not time.”
“In the beginning, every day we woke up passionate about building something for our future.”
“I couldn’t fail. It wasn’t an option.”
“Know your numbers.”
“Always exceed expectations.”
“Customer Experience supersedes even the completion of the job.”
[10:38] How did Mark get his first customers?
[15:54] Where did Mark’s sense of ownership come from?
[29:26] What were the darkest times for Men in White Painting?
[39:40] What were some paradigm shifts that allowed Mark & Nicole to succeed?
As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him. Thanks to books, and seminars, and winning the wife lottery, he not only cracks the success code and overcomes the struggle, but also streamlines the business in less than 3 years, published a how to book, then sold the company, and now coaches other businesses like you to do the same.