Networking, Marketing, Sales, Business Coach, Painting Contractor

EP42: Business Runs in the Family — Rick Holtz of HJ Holtz & Sons


In this episode of DYB, Steve shares the mic with Rick Holtz; Owner & Operator of HJ Holtz & Sons in Richmond, Virginia.

As a multi-generational family business, HJ Holtz & Sons started in the early 1900’s by Rick’s grandfather.

As Rick grew up, he eventually inherited the business and ran with it.

As HJ Holtz & Sons grew, however, there were multiple snags Rick ran into.

Enjoy this episode as both dissect ways to prevent others from tripping up while transitioning from small family business to a large business.



-How to start thinking bigger about your company

-How to keep a grip on your business as it continues to grow

-How to take the first steps toward finding reliable people to run your business for you.

-How Rick executed the transition from Family Business to “Real” Business




“2008 was when I decided I needed help. I needed somebody to be objective, to hold me accountable…somebody who wasn’t emotionally tied to this family business.”

“Something I didn’t realize was that this company was my dad’s model. I was trying to run a very large company as if it was a small company.”

“Being more deliberate with different parts of the company…finding people who could be owners of those parts of the company was a huge shift.”

“Once you get to a certain level, you can’t survive and lead a healthy lifestyle without learning how to rely on other people.”

“I’m a big proponent of hiring within. If you have a structure to progress people into higher leadership positions, then I think that’s a great thing.”



[1:40] How was HJ Holtz & Sons started?

[9:40] At what point did the business expand once Rick increased his involvement?

[17:21] How has Rick’s culture shifted from 2008 to now?

[22:10] What KPIs are Rick measuring internally?

[25:38] What type of work does HJ Holtz & Sons take on?



Join DYB

The E Myth Revisited — Michael Gerber

Built to Last — Jim Collins

Ownership Thinking — Brad Hams

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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or