Networking, Marketing, Sales, Business Coach

EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams

SUMMARY:

In this episode of the DYB Podcast, Steve, Greg, Scott, and April bring in Mike Williams of Clikwiz, a digital marketing platform for painting companies. Mike and the team cover a range of topics regarding website optimization.

Mike differentiates between commonly used web tools and explains how to utilize them for marketing a painting business online. He explains how conversion rates and optimization work. He also points out which data to look out for and track using Google Analytics. Mike goes on to give some tips on search engine optimization and how to improve online presence to ultimately increase lead generation.

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WHAT YOU’LL LEARN:

How website optimization and conversion works
Available web tools for marketing a painting business online
Important data to track in Google Analytics
Search optimization and lead generation

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LISTEN HERE:

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QUOTES:

“A conversion rate would be, if I get a hundred visitors to my website, how many leads do I get? If you get five leads, that would be five percent.”

“People like to do business with people they know right? And so adding some authenticity and some personality to the site would be one way to improve.”

“I like to see search engine traffic as the biggest number and so one of the things that we really look at is how many visitors are you getting from the search engines today versus a year ago.”

“Make sure you’re tracking not only the leads, but tracking the visitors and then we can get the conversion rate and increase the rate to get your website to be a lead generation machine and it’s possible and doable, it’s the goal.”

“There’s thousands of online directories out there where you can submit your business to, the biggest thing with doing that is making sure your name, address and phone number and your website are all consistent on all of those directories.”

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HIGHLIGHTS:

3:20 The differences between Wix, WordPress and other website providers

7:50 What is conversion optimization?

12:25 Utilizing Google analytics

19:51 How to know if the website is performing well

23:30 Risks of website modification

26:35 Search engine optimization and online reviews

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LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Top 50 Citations

Hostgator (website hosting platform)

Wix.com (website service)

WordPress (web tool)

CallRail (app)

Join DYB

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

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Connect with Mike Williams on Facebook here

Connect with Steve on Facebook here

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Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.