EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams | DYB Coach

EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams

Networking, Marketing, Sales, Business Coach

EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams

SUMMARY:

In this episode of the DYB Podcast, Steve, Greg, Scott, and April bring in Mike Williams of Clikwiz, a digital marketing platform for painting companies. Mike and the team cover a range of topics regarding website optimization.

Mike differentiates between commonly used web tools and explains how to utilize them for marketing a painting business online. He explains how conversion rates and optimization work. He also points out which data to look out for and track using Google Analytics. Mike goes on to give some tips on search engine optimization and how to improve online presence to ultimately increase lead generation.

————–

WHAT YOU’LL LEARN:

  • How website optimization and conversion works
  • Available web tools for marketing a painting business online
  • Important data to track in Google Analytics
  • Search optimization and lead generation

————–

LISTEN HERE:

————–

QUOTES:

“A conversion rate would be, if I get a hundred visitors to my website, how many leads do I get? If you get five leads, that would be five percent.”

“People like to do business with people they know right? And so adding some authenticity and some personality to the site would be one way to improve.”

“I like to see search engine traffic as the biggest number and so one of the things that we really look at is how many visitors are you getting from the search engines today versus a year ago.”

“Make sure you’re tracking not only the leads, but tracking the visitors and then we can get the conversion rate and increase the rate to get your website to be a lead generation machine and it’s possible and doable, it’s the goal.”

“There’s thousands of online directories out there where you can submit your business to, the biggest thing with doing that is making sure your name, address and phone number and your website are all consistent on all of those directories.”

————–

HIGHLIGHTS:

3:20 The differences between Wix, WordPress and other website providers

7:50 What is conversion optimization?

12:25 Utilizing Google analytics

19:51 How to know if the website is performing well

23:30 Risks of website modification

26:35 Search engine optimization and online reviews

————–

LINKS & RESOURCES MENTIONED IN THIS EPISODE:

Top 50 Citations

Hostgator (website hosting platform) 

Wix.com (website service)

WordPress (web tool)

CallRail (app) 

Join DYB

ADDITIONAL FREE RESOURCES:

Schedule Your Free Strategy Call With Steve

————–

Connect with Mike Williams on Facebook here

Connect with Steve on Facebook here

————–

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him. Thanks to books, and seminars, and winning the wife lottery, he not only cracks the success code and overcomes the struggle, but also streamlines the business in less than 3 years, published a how to book, then sold the company,  and now coaches other businesses like you to do the same.