EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams
In this episode of the DYB Podcast, Steve, Greg, Scott, and April bring in Mike Williams of Clikwiz, a digital marketing platform for painting companies. Mike and the team cover a range of topics regarding website optimization.
Mike differentiates between commonly used web tools and explains how to utilize them for marketing a painting business online. He explains how conversion rates and optimization work. He also points out which data to look out for and track using Google Analytics. Mike goes on to give some tips on search engine optimization and how to improve online presence to ultimately increase lead generation.
WHAT YOU’LL LEARN:
- How website optimization and conversion works
- Available web tools for marketing a painting business online
- Important data to track in Google Analytics
- Search optimization and lead generation
“A conversion rate would be, if I get a hundred visitors to my website, how many leads do I get? If you get five leads, that would be five percent.”
“People like to do business with people they know right? And so adding some authenticity and some personality to the site would be one way to improve.”
“I like to see search engine traffic as the biggest number and so one of the things that we really look at is how many visitors are you getting from the search engines today versus a year ago.”
“Make sure you’re tracking not only the leads, but tracking the visitors and then we can get the conversion rate and increase the rate to get your website to be a lead generation machine and it’s possible and doable, it’s the goal.”
“There’s thousands of online directories out there where you can submit your business to, the biggest thing with doing that is making sure your name, address and phone number and your website are all consistent on all of those directories.”
3:20 The differences between Wix, WordPress and other website providers
7:50 What is conversion optimization?
12:25 Utilizing Google analytics
19:51 How to know if the website is performing well
23:30 Risks of website modification
26:35 Search engine optimization and online reviews
LINKS & RESOURCES MENTIONED IN THIS EPISODE:
Hostgator (website hosting platform)
Wix.com (website service)
WordPress (web tool)
ADDITIONAL FREE RESOURCES:
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