Networking, Marketing, Sales, Business Coach

EP63: How to Optimize Your Website With Clikwiz Owner, Mike Williams


In this episode of the DYB Podcast, Steve, Greg, Scott, and April bring in Mike Williams of Clikwiz, a digital marketing platform for painting companies. Mike and the team cover a range of topics regarding website optimization.

Mike differentiates between commonly used web tools and explains how to utilize them for marketing a painting business online. He explains how conversion rates and optimization work. He also points out which data to look out for and track using Google Analytics. Mike goes on to give some tips on search engine optimization and how to improve online presence to ultimately increase lead generation.



  • How website optimization and conversion works
  • Available web tools for marketing a painting business online
  • Important data to track in Google Analytics
  • Search optimization and lead generation





“A conversion rate would be, if I get a hundred visitors to my website, how many leads do I get? If you get five leads, that would be five percent.”

“People like to do business with people they know right? And so adding some authenticity and some personality to the site would be one way to improve.”

“I like to see search engine traffic as the biggest number and so one of the things that we really look at is how many visitors are you getting from the search engines today versus a year ago.”

“Make sure you’re tracking not only the leads, but tracking the visitors and then we can get the conversion rate and increase the rate to get your website to be a lead generation machine and it’s possible and doable, it’s the goal.”

“There’s thousands of online directories out there where you can submit your business to, the biggest thing with doing that is making sure your name, address and phone number and your website are all consistent on all of those directories.”



3:20 The differences between Wix, WordPress and other website providers

7:50 What is conversion optimization?

12:25 Utilizing Google analytics

19:51 How to know if the website is performing well

23:30 Risks of website modification

26:35 Search engine optimization and online reviews



Top 50 Citations

Hostgator (website hosting platform) (website service)

WordPress (web tool)

CallRail (app) 

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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or